Sports & Outdoor - Asia | Statista Market Forecast

Revenue in the Sports & Outdoor market is projected to reach US$37.08bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 8.16%, resulting in a projected market volume of US$50.75bn by 2027.
With a projected market volume of US$28,720.00m in 2023, most revenue is generated in China.
In the Sports & Outdoor market, the number of users is expected to amount to 1,069.00m users by 2027.
User penetration will be 16.8% in 2023 and is expected to hit 23.1% by 2027.
The average revenue per user (ARPU) is expected to amount to US$51.07.

Definition:

The eCommerce Sports & Outdoor market is a sector of online retailing that focuses on the digital sale of leisure products linked to sports and outdoor activities. Sports and outdoor items also include clothing, shoes, as well as sports and outdoor equipment, e.g., hiking poles, backpacks, fitness equipment, hunting devices, sporting weapons, swimming accessories, and winter sports gear.

The relevance of the eCommerce Sports & Outdoor market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Sports & Outdoor market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of fitness and wellness trends, and the growing interest in outdoor activities and adventure sports.

Examples of successful eCommerce Sports & Outdoor businesses include REI, which offers a wide range of outdoor gear and apparel, and Nike, which specializes in athletic shoes and apparel. Additionally, online marketplaces like Amazon and eBay have expanded their sports and outdoor offerings, providing consumers with more options for ordering their favorite products online.

Structure:

The eCommerce market for Sports & Outdoor consists of six different markets:

The Athletic Footwear market includes shoes specifically designed for sports purposes (e.g., soccer, tennis, basketball, etc.). The definition is based on the Harmonized System of international trade (specifically the HS codes 640219 and 640319) which include only functional sports shoes.
The Fishing Articles & Equipment market contains tools and accessories used for catching fish in various water bodies, such as oceans, lakes, and rivers. The equipment can be broadly classified into two categories: tackle and gear. Tackle refers to the fishing rods, reels, lines, hooks, and lures, while gear includes accessories such as nets, waders, fish finders, and tackle boxes.
The Sports & Swimwear market comprises sportswear products that are no longer only intended for training, instead, they are increasingly being used as everyday clothing. This style is referred to as “athleisure,” a fashion buzzword that combines the two words “athletic” and “leisure.” Outfits that come under this umbrella term can include clothing articles such as yoga pants, hoodies, and sweatpants that have an athletic appearance but have not necessarily been designed for high-intensity activities.
The Summer Sports Equipment market includes products designed for various summer-related actitities such as golf equipment, exercise equipment, team sports equipment and racket sports equipment.
The Winter Sports Equipment market contains products designed for various snow-related activities such as skiing, snowboarding, and ice skating. This category includes skis, snowboards, ice skates, helmets, goggles, gloves, and other protective gear.
The Other Sports & Outdoor market comprises a variety of products designed for outdoor activities such as camping, hiking, and exploring. Products in this category include tents, sleeping bags, backpacks, hiking boots, and other gear designed to withstand the elements and provide comfort and safety in outdoor settings.

Additional Information:

Sports & Outdoor comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definions can be found on each respective market page.

Key players in the market are companies like JD, Amazon, Taobao, Walmart, Tmall, Homedepot and Target.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

in-scope

Track and jogging suits worn for sporting activities such as Nike
Lifestyle apparel by sportswear brands such as Adidas
Functional clothing and footwear for sports purposes such as Under Armour
Athletic apparel and footwear worn for leisure such as Lululemon
Swimwear such as Speedo
Fishing articles and equipment such as Shimano
Summer and winter sports equipment such as Burton

out-of-scope

Work clothes such as Carhartt, and Dickies
Diving equipment such as Aqua Lung

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