Toys & Baby - Australia | Statista Market Forecast

Revenue in the Toys & Baby segment is projected to reach US$1.27bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 13.59%, resulting in a projected market volume of US$2.12bn by 2027.
With a projected market volume of US$55,240.00m in 2023, most revenue is generated in China.
In the Toys & Baby segment, the number of users is expected to amount to 4.90m users by 2027.
User penetration will be 14.4% in 2023 and is expected to hit 17.8% by 2027.
The average revenue per user (ARPU) is expected to amount to US$334.30.

The eCommerce market sub-segment Toys & Baby includes the sale of toys and products for infants (e.g., clothing, care products, baby food, bottles, nursing products, playpens, strollers, and car seats). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

in-scope

Various toys for toddlers (e.g., doll's carriages), children (e.g., dolls, construction sets), and adults
Cards and other indoor games
Video game consoles

out-of-scope

Board games
Video games

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