The Dating Services market in New Zealand is experiencing significant growth due to changing customer preferences and trends in the market.
Customer preferences: Customers in New Zealand are increasingly turning to online dating services to meet potential partners. This shift in preference can be attributed to several factors. Firstly, online dating offers a convenient and efficient way to meet new people, especially for those with busy lifestyles. Additionally, the anonymity provided by online platforms allows individuals to feel more comfortable and confident in expressing themselves. This has led to a rise in the popularity of online dating apps and websites in New Zealand.
Trends in the market: One of the key trends in the Dating Services market in New Zealand is the increasing use of mobile dating apps. With the widespread adoption of smartphones and the convenience they offer, more people are using mobile apps to connect with others. These apps provide a user-friendly interface and offer features such as location-based matching, which allows users to find potential matches in their vicinity. This trend has led to a surge in the number of mobile dating apps available in the New Zealand market. Another trend in the market is the growing acceptance of online dating among older demographics. In the past, online dating was primarily associated with younger individuals. However, as the stigma surrounding online dating has diminished, older adults are now embracing these services as well. This has created a new market segment for dating service providers to cater to.
Local special circumstances: New Zealand has a relatively small population compared to other countries, which presents both opportunities and challenges for the Dating Services market. On one hand, the smaller population size means that the market may be more saturated, with a limited number of potential users. On the other hand, the close-knit nature of the New Zealand community can also work in favor of dating service providers, as word-of-mouth recommendations and referrals can be powerful in driving new users to their platforms.
Underlying macroeconomic factors: The stable and growing economy in New Zealand is also contributing to the growth of the Dating Services market. As disposable incomes rise, individuals are more willing to spend money on dating services to enhance their social lives. Additionally, the increasing urbanization and busy lifestyles of New Zealanders are creating a demand for convenient and efficient ways to meet potential partners, further fueling the growth of the market. In conclusion, the Dating Services market in New Zealand is experiencing growth due to changing customer preferences, such as the increasing use of online and mobile dating apps. The growing acceptance of online dating among older demographics is also contributing to this growth. Despite the smaller population size, the close-knit nature of the New Zealand community and the stable economy are creating opportunities for dating service providers in the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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