Online Dating - Belarus

  • Belarus
  • Revenue in the Online Dating market is projected to reach US$1.10m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.83%, resulting in a projected market volume of US$1.38m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 343.3k users by 2028.
  • User penetration will be 3.1% in 2024 and is expected to hit 3.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$3.83.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

Online dating has become increasingly popular in Belarus, with more and more people looking for love and companionship through digital platforms. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the development of the online dating market in Belarus.

Customer preferences:
Belarusian consumers are increasingly turning to online dating platforms as a convenient and efficient way to meet new people. The younger generation, in particular, is embracing this trend, as they are more tech-savvy and open to trying new ways of connecting with others. Online dating offers a wider pool of potential partners, allowing individuals to explore different options and find someone who shares their interests and values.

Trends in the market:
One of the key trends in the online dating market in Belarus is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious beliefs, hobbies, or cultural backgrounds. This trend reflects the growing demand for more personalized and targeted dating experiences, as individuals seek to find someone who shares their unique interests and values. Another trend is the increasing popularity of mobile dating apps. With the widespread use of smartphones and mobile internet, people can now access dating platforms anytime, anywhere. This convenience factor has contributed to the growth of the online dating market in Belarus, as it allows individuals to connect with potential partners on the go.

Local special circumstances:
Belarus has a unique social and cultural context that influences the online dating market. The country has a relatively small population compared to other European countries, which may limit the number of potential matches available on dating platforms. As a result, Belarusian consumers may be more open to exploring international dating options, connecting with individuals from other countries through online platforms. Furthermore, Belarus has a traditional dating culture, where people often meet through mutual acquaintances or social events. However, with the increasing urbanization and busy lifestyles, many individuals are finding it challenging to meet potential partners through traditional means. Online dating provides a solution to this problem, allowing people to expand their social networks and connect with others beyond their immediate circles.

Underlying macroeconomic factors:
The growing online dating market in Belarus can also be attributed to underlying macroeconomic factors. The country has experienced economic growth in recent years, resulting in increased disposable income and a higher standard of living. This economic prosperity has enabled more people to afford smartphones and internet access, making online dating more accessible to a larger segment of the population. Additionally, the COVID-19 pandemic has accelerated the adoption of online dating in Belarus, as social distancing measures and lockdowns have limited opportunities for in-person interactions. The pandemic has highlighted the importance of digital connections and has prompted more people to turn to online dating as a safe and convenient way to meet new people. In conclusion, the online dating market in Belarus is developing due to customer preferences for convenient and personalized dating experiences, the rise of niche dating platforms, the popularity of mobile dating apps, the unique social and cultural context of the country, and underlying macroeconomic factors such as economic growth and the impact of the COVID-19 pandemic.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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