Online Dating - Japan | Statista Market Forecast

Revenue in the Online Dating segment is projected to reach US$78.72m in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 2.63%, resulting in a projected market volume of US$87.33m by 2027.
In the Online Dating segment, the number of users is expected to amount to 8.0m users by 2027.
User penetration will be 6.0% in 2023 and is expected to hit 6.5% by 2027.
The average revenue per user (ARPU) is expected to amount to US$10.57.
In global comparison, most revenue will be generated in the United States (US$1,347.00m in 2023).
With a projected rate of 17.6%, the user penetration in the Online Dating segment is highest in the United States.

Definition:

The segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.

Additional Information

Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

in-scope

Apps and portals to flirt, chat or fall in love
Apps and portals that create matches based on users location (e.g. Tinder)
Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)

out-of-scope

Niche dating, such as portals or apps for vegetarians
Casual Dating for the search for non-committal sex
Offline dating agencies
Speed dating or similar events for singles

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