Online Dating - Mexico

  • Mexico
  • Revenue in the Online Dating market is projected to reach US$14.65m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.38%, resulting in a projected market volume of US$14.43m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 5.8m users by 2028.
  • User penetration will be 4.2% in 2024 and is expected to hit 4.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$2.63.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

The Online Dating market in Mexico has been steadily growing over the past few years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences in Mexico have shifted towards online dating as a convenient and efficient way to meet potential partners. With busy work schedules and limited free time, many individuals are turning to online dating platforms to expand their social circles and find compatible matches. Online dating offers a greater pool of potential partners compared to traditional methods, allowing users to connect with people outside of their immediate social circles. Additionally, the anonymity provided by online dating platforms appeals to many users who may be hesitant to approach potential partners in person. One of the key trends in the Mexican online dating market is the rise of mobile dating apps. With the increasing penetration of smartphones and the availability of affordable mobile data plans, more and more users are accessing online dating platforms through their mobile devices. Mobile apps offer a convenient and user-friendly interface, allowing users to browse profiles and connect with potential matches on the go. This trend is expected to continue as smartphone adoption continues to increase in Mexico. Another trend in the Mexican online dating market is the growing popularity of niche dating platforms. While mainstream dating apps cater to a wide range of users, niche dating platforms focus on specific interests or demographics. These platforms cater to individuals with specific preferences, such as religion, ethnicity, or hobbies. Niche dating platforms provide a more targeted and personalized experience, allowing users to find like-minded individuals more easily. In addition to customer preferences, there are also local special circumstances that contribute to the development of the online dating market in Mexico. The country has a large population of young adults who are tech-savvy and open to new experiences. This demographic is more likely to embrace online dating and contribute to its growth. Furthermore, Mexico has a vibrant social culture with a strong emphasis on family and relationships. Online dating platforms provide an avenue for individuals to meet potential partners outside of their immediate social circles, expanding their options and increasing the chances of finding a compatible match. Underlying macroeconomic factors also play a role in the development of the online dating market in Mexico. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and spending power. This allows individuals to invest in dating services and subscriptions, further driving the growth of the online dating market. Additionally, the increasing internet penetration and access to technology have made online dating more accessible to a larger population, contributing to its growth. Overall, the Online Dating market in Mexico is developing due to changing customer preferences, the rise of mobile dating apps, the popularity of niche platforms, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and online dating becomes more widely accepted, the market is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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