Online Dating - South America

  • South America
  • Revenue in the Online Dating market is projected to reach US$91.24m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.03%, resulting in a projected market volume of US$95.07m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 29.6m users by 2028.
  • User penetration will be 6.6% in 2024 and is expected to hit 7.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$3.33.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

The Online Dating market in South America has experienced significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms.

Customer preferences:
South American customers have shown a growing interest in online dating as a convenient and efficient way to meet potential partners. The younger generation, in particular, has embraced these platforms as they offer a wider pool of potential matches and allow for more personalized search criteria. Additionally, the anonymity provided by online dating platforms has appealed to many individuals who may be hesitant to approach others in traditional social settings.

Trends in the market:
One of the key trends in the South American online dating market is the increasing popularity of mobile dating apps. With the widespread adoption of smartphones and improved internet connectivity, mobile dating apps have become the preferred method of accessing online dating platforms. These apps offer a seamless and user-friendly experience, allowing users to easily browse profiles and connect with potential matches on the go. Another trend in the market is the rise of niche dating platforms catering to specific interests or communities. This trend reflects the growing demand for more specialized online dating experiences, as users seek platforms that align with their unique preferences and values. For example, there has been a surge in dating platforms focused on specific religious or cultural groups, providing a space for individuals to connect with others who share their beliefs and backgrounds.

Local special circumstances:
South America is a diverse region with distinct cultural nuances that influence the online dating market. For instance, in countries with more conservative social norms, online dating platforms may face challenges in gaining widespread acceptance. However, as attitudes towards dating and relationships continue to evolve, these platforms are gradually becoming more mainstream across the region. Additionally, language barriers can also impact the market, with platforms needing to offer multilingual options to cater to a diverse user base.

Underlying macroeconomic factors:
The growth of the online dating market in South America is also influenced by underlying macroeconomic factors. As the region experiences economic growth and an expanding middle class, more individuals have disposable income to spend on dating services. This has led to increased investment in the online dating industry, with both local and international players entering the market to capitalize on the growing demand. Furthermore, the high smartphone penetration rate in South America has facilitated the adoption of online dating platforms, as users can easily access these services through their mobile devices. In conclusion, the Online Dating market in South America is thriving due to changing customer preferences, the rise of mobile dating apps, and the increasing acceptance of online dating platforms. Niche dating platforms and local cultural nuances also play a role in shaping the market, while underlying macroeconomic factors such as economic growth and smartphone penetration contribute to its continued expansion.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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