Online Dating - Thailand

  • Thailand
  • Revenue in the Online Dating market is projected to reach US$10.21m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.90%, resulting in a projected market volume of US$11.01m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 3.2m users by 2028.
  • User penetration will be 4.4% in 2024 and is expected to hit 4.6% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$3.33.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

The Online Dating market in Thailand has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences:
Thai customers are increasingly turning to online dating platforms to meet new people and explore potential romantic relationships. This shift in customer preferences can be attributed to several factors. Firstly, the convenience and accessibility of online dating platforms make it easier for individuals to connect with others, especially in a fast-paced society like Thailand. Additionally, the anonymity provided by these platforms allows users to feel more comfortable and confident in expressing themselves, which can lead to more meaningful connections. Lastly, the wide range of options available on online dating platforms allows individuals to find partners who share similar interests and values, increasing the chances of a successful match.

Trends in the market:
One of the key trends in the online dating market in Thailand is the increasing popularity of niche dating platforms. These platforms cater to specific interests or demographics, such as religious affiliations, age groups, or hobbies. By targeting specific segments of the market, these platforms are able to provide a more tailored and personalized dating experience, which is appealing to many Thai customers. Additionally, niche dating platforms often have a smaller user base, which can create a sense of community and increase the likelihood of finding a compatible partner. Another trend in the market is the integration of advanced technologies, such as artificial intelligence and machine learning, into online dating platforms. These technologies are used to analyze user data and behavior patterns, allowing platforms to provide more accurate and relevant matches. Additionally, AI-powered chatbots are being used to enhance the user experience by providing personalized recommendations and assistance throughout the dating process.

Local special circumstances:
Thailand has a unique dating culture that is influenced by traditional values and customs. While online dating is becoming more accepted and mainstream, there is still a preference for meeting potential partners through mutual connections or introductions. This cultural preference for offline interactions can pose a challenge for online dating platforms in Thailand, as they need to adapt their marketing strategies and messaging to resonate with the local audience.

Underlying macroeconomic factors:
Thailand's growing middle class and increasing internet penetration rate are key macroeconomic factors driving the growth of the online dating market. As more individuals gain access to the internet and smartphones, the pool of potential users for online dating platforms expands. Additionally, the rise of the middle class has led to increased disposable income, allowing individuals to spend more on leisure activities, including online dating. These macroeconomic factors create a favorable environment for the growth of the online dating market in Thailand. In conclusion, the Online Dating market in Thailand is experiencing significant growth due to changing customer preferences, the popularity of niche dating platforms, the integration of advanced technologies, and underlying macroeconomic factors. However, online dating platforms in Thailand need to navigate the local dating culture and adapt their strategies to cater to the preferences and expectations of the Thai market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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