Dating Services - Turkey

  • Turkey
  • Revenue in the Dating Services market is projected to reach US$63.86m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.38%, resulting in a projected market volume of US$64.84m by 2028.
  • The Matchmaking market has a projected market volume of US$53.47m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$2,547.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.65 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 13.5m users by 2028.
  • User penetration in the Dating Services market will be at 13.1% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

Region comparison

Analyst Opinion

The Dating Services market in Turkey has been experiencing significant growth in recent years due to changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences:
In Turkey, as in many other countries, there has been a shift in customer preferences towards online dating services. This can be attributed to several factors, including the convenience and accessibility of these platforms, as well as the increasing acceptance of online dating as a legitimate way to meet potential partners. Additionally, the younger generation in Turkey, who are more tech-savvy and open-minded, are driving the demand for online dating services.

Trends in the market:
One of the key trends in the Turkish Dating Services market is the rise of niche dating platforms catering to specific demographics or interests. These platforms provide a more targeted approach to dating, allowing users to find like-minded individuals who share similar hobbies, interests, or cultural backgrounds. This trend reflects the growing demand for personalized and tailored dating experiences. Another trend in the market is the integration of advanced technologies such as artificial intelligence and machine learning into dating platforms. These technologies enable more accurate matching algorithms and personalized recommendations, enhancing the overall user experience. Additionally, features such as video chat and virtual reality dating are becoming more popular, providing users with a more immersive and interactive dating experience.

Local special circumstances:
Turkey has a unique cultural and social context that influences the Dating Services market. Traditional gender roles and conservative attitudes towards dating and relationships can pose challenges for dating service providers. However, as the younger generation becomes more independent and open-minded, these attitudes are gradually changing, creating opportunities for dating service providers to cater to this evolving market.

Underlying macroeconomic factors:
The Turkish economy has been growing steadily in recent years, which has contributed to the increasing disposable income of the population. This has resulted in higher consumer spending on leisure activities, including dating services. Additionally, the high internet penetration rate in Turkey and the widespread use of smartphones have made online dating platforms easily accessible to a large portion of the population. In conclusion, the Dating Services market in Turkey is experiencing growth due to changing customer preferences, the rise of niche dating platforms, the integration of advanced technologies, and the underlying macroeconomic factors. Despite the challenges posed by traditional gender roles and conservative attitudes, the market is evolving to meet the needs of the younger, tech-savvy generation. As the Turkish economy continues to grow and internet penetration rates increase, the Dating Services market is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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