Apps

Revenue in the Apps segment is projected to reach US$4,025m in 2021.
Revenue is expected to show an annual growth rate (CAGR 2021-2024) of 9.42%, resulting in a projected market volume of US$5,274m by 2024.
In the Apps segment, the number of users is expected to amount to 1,033.3m users by 2024.
User penetration will be 11.8% in 2021 and is expected to hit 13.4% by 2024.
The average revenue per user (ARPU) is expected to amount to US$4.54.
In global comparison, most revenue will be generated in the United States (US$1,413m in 2021).
With a projected rate of 30.6%, the user penetration in the Apps segment is highest in the United States.