eServices - Worldwide

  • Worldwide
  • Revenue in the eServices market is projected to reach US$347.00bn in 2023.
  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 8.01%, resulting in a projected market volume of US$472.20bn by 2027.
  • The Online Gambling segment is expected to show a revenue growth of 12.9% in 2024.
  • The market's largest segment is Online Education with a projected market volume of US$166.60bn in 2023.
  • In global comparison, most revenue will be generated in the United States (US$128,100.00m in 2023).
  • The average revenue per user (ARPU) in the Online Gambling segment is projected to amount to US$539.30 in 2023.
  • In the Online Education segment, the number of users is expected to amount to 1.0bn users by 2027.
  • User penetration in the Online Education segment will be at 10.5% in 2023.

Key regions: China, United States, Europe, Germany, Asia

Region comparison

Analyst Opinion

The eServices market is currently facing several major trends and issues, including the emergence of new technologies, increased consumer demand for digital services, and the disruption of traditional business models.

These trends have had a positive impact on the eServices market, resulting in an increase in revenue growth, market share, and consumer adoption. Additionally, the emergence of new technologies has enabled businesses to offer more innovative digital services, while consumer demand has driven increased competition in the market.

Going forward, it is likely that the eServices market will continue to experience strong growth. As more businesses adopt digital services and new technologies emerge, consumer demand for digital services is likely to continue to drive growth in the market. Additionally, traditional business models are likely to continue to be disrupted, resulting in further innovation and opportunities for businesses to take advantage of the digital economy.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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