Definition:
The eCommerce market Bread & Cereal Products includes the digital sale of fresh bread and bread rolls, rice, pasta, breakfast cereals, and other cereal products such as flour, baking flour, semolina, couscous, and bulgur. Cereal products such as cakes, cookies, crackers, and pretzels are not included in this but can be found in the Confectionery & Snacks market.
Structure:
The eCommerce market for Bread & Cereal Products consists of five different markets:
Additional Information:
Bread & Cereal Products comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.
Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
The Bread & Cereal Products eCommerce Market in Asia is witnessing considerable growth, fueled by rising consumer demand for convenience, increasing online shopping trends, and heightened health consciousness, all driving innovation and variety in food offerings.
Customer preferences: Consumers in Asia are gravitating towards artisanal and locally sourced bread and cereal products, reflecting a desire for authenticity and quality. This trend is particularly pronounced among millennials and Gen Z, who value sustainable practices and transparency in food sourcing. Additionally, the rise of plant-based diets is influencing product innovation, with an increasing variety of gluten-free and whole grain options gaining traction. Furthermore, the integration of traditional flavors into modern cereal offerings resonates with consumers seeking a connection to their cultural heritage while enjoying convenient online shopping experiences.
Trends in the market: In Asia, the Bread & Cereal Products eCommerce Market is experiencing a surge in demand for artisanal and locally sourced products, driven by a consumer preference for authenticity and quality. Millennials and Gen Z are at the forefront of this trend, emphasizing sustainability and transparency in food sourcing. This shift is spurring innovation, particularly in gluten-free and whole grain options, as plant-based diets gain popularity. Additionally, integrating traditional flavors into modern cereal products helps consumers connect with their cultural heritage, while the convenience of online shopping enhances overall accessibility for industry stakeholders.
Local special circumstances: In China, the Bread & Cereal Products eCommerce Market thrives on the rapid urbanization and increasing disposable incomes, with consumers leaning towards premium and health-oriented options. In India, regional diversity fuels demand for local grains and traditional recipes, encouraging small-scale producers to enter the online space. Indonesia’s market is shaped by a young population embracing Western dietary trends while integrating local flavors. Meanwhile, Japan’s emphasis on quality and aesthetics drives consumers to seek gourmet and artisanal products, further influencing eCommerce dynamics across the region.
Underlying macroeconomic factors: The Bread & Cereal Products eCommerce Market in Asia is significantly influenced by macroeconomic factors such as rising urbanization, changing consumer preferences, and fluctuating disposable incomes. In countries like China and India, urbanization accelerates demand for convenient online shopping, while increased disposable incomes drive consumers towards premium and health-oriented products. Additionally, fiscal policies that promote eCommerce growth and digital payment systems further enhance market accessibility. Global economic trends, such as supply chain disruptions and inflation, also impact pricing and availability, shaping consumer purchasing behavior across the region.
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update:
Source: Statista Market Insights