Confectionery - Worldwide

  • Worldwide
  • Revenue in the Confectionery Market is projected to reach US$91.32bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.57%, resulting in a projected market volume of US$141.50bn by 2029.
  • With a projected market volume of US$49,040.00m in 2025, most revenue is generated in the United States.
  • In the Confectionery Market, the number of users is expected to amount to 314.0m users by 2029.
  • User penetration will be 3.7% in 2025 and is expected to hit 4.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$381.10.
 
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Analyst Opinion

The Confectionery eCommerce Market is witnessing significant growth globally, fueled by increasing consumer demand for convenience, the rise of online shopping, and a growing trend towards indulgence in sweet treats, enhancing overall market dynamics within the Food Market.

Customer preferences:
Consumers are increasingly gravitating towards premium and artisanal confectionery products, reflecting a desire for quality and unique flavor experiences. This trend is particularly pronounced among younger demographics who value authenticity and craftsmanship. Additionally, health-conscious choices are emerging, with an uptick in demand for organic, low-sugar, and plant-based sweets, aligning with broader lifestyle shifts toward wellness. Cultural preferences also influence flavor innovation, as global influences lead to diverse offerings that cater to local tastes, enhancing the overall appeal of the confectionery eCommerce market.

Trends in the market:
In the global Confectionery eCommerce market, a noticeable shift towards premium and artisanal products is emerging, with consumers prioritizing quality and unique flavor experiences. This trend is particularly strong among younger demographics, who seek authenticity and craftsmanship in their purchases. Concurrently, health-conscious consumers are driving demand for organic, low-sugar, and plant-based sweets, reflecting a broader lifestyle trend toward wellness. Additionally, cultural influences are shaping flavor innovation, leading to a diverse array of offerings that cater to local tastes, ultimately enhancing market appeal and creating new opportunities for industry stakeholders.

Local special circumstances:
In the United States, the Confectionery eCommerce market is shaped by a strong emphasis on innovative packaging and marketing strategies that appeal to the health-conscious consumer, alongside a growing interest in sustainability. In China, rapid urbanization and a booming middle class drive demand for premium snacks, with local flavors gaining traction through online platforms. Japan's market is influenced by a rich cultural heritage that celebrates seasonal sweets, while the United Kingdom sees a rise in nostalgia-driven products, blending traditional recipes with modern tastes, creating a unique online shopping experience.

Underlying macroeconomic factors:
The Confectionery eCommerce market is significantly influenced by macroeconomic factors such as consumer spending patterns, economic stability, and demographic shifts. In regions with robust economic growth, disposable incomes rise, encouraging consumers to indulge in premium confectionery products. Conversely, economic downturns can lead to a shift towards value-oriented options. Additionally, fiscal policies, including tax incentives for businesses and tariffs on imported goods, affect pricing and availability. Global trends like increased focus on health and sustainability are prompting brands to innovate, while demographic changes, such as urbanization and shifting consumer preferences, further shape the market's landscape.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Overview

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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