Convenience Food - Europe
- Europe
- Revenue in the Convenience Food Market is projected to reach US$4.28bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.67%, resulting in a projected market volume of US$6.42bn by 2029.
- With a projected market volume of US$33,220.00m in 2025, most revenue is generated in China.
- In the Convenience Food Market, the number of users is expected to amount to 61.2m users by 2029.
- User penetration will be 6.6% in 2025 and is expected to hit 7.7% by 2029.
- The average revenue per user (ARPU) is expected to amount to US$85.02.
Key regions: Asia, South Korea, Europe, India, Brazil
Analyst Opinion
The Convenience Food eCommerce Market in Europe is witnessing substantial growth, fueled by increasing consumer demand for quick meal options, the rise of online grocery shopping, and a growing preference for ready-to-eat solutions that enhance busy lifestyles.
Customer preferences: Consumers in Europe are increasingly gravitating towards eco-friendly packaging and sustainably sourced ingredients in the Convenience Food eCommerce Market. This shift reflects a growing environmental consciousness among younger demographics, particularly Millennials and Gen Z, who prioritize brands that align with their values. Additionally, the rise of diverse dietary preferences, such as plant-based and gluten-free options, is reshaping product offerings, catering to health-conscious consumers seeking both convenience and nutrition in their busy lives.
Trends in the market: In Europe, the Convenience Food eCommerce Market is seeing a significant surge in demand for eco-conscious products, driven by consumers' increasing awareness of environmental issues. Brands are responding by adopting sustainable packaging and sourcing practices, aligning with the values of younger generations who prioritize ethical consumption. Additionally, the rise of diverse dietary preferences, including plant-based, gluten-free, and organic options, is transforming product offerings. This shift signifies a growing emphasis on health and convenience, prompting industry stakeholders to innovate and adapt their strategies to meet evolving consumer expectations.
Local special circumstances: In the United Kingdom, the Convenience Food eCommerce Market is heavily influenced by the fast-paced lifestyle of urban dwellers, driving demand for quick meal solutions. Germany's market is shaped by strong consumer preferences for local sourcing and transparency, prompting brands to highlight regional ingredients. In France, cultural appreciation for gourmet food has led to a rise in premium convenience options, merging quality with convenience. Meanwhile, Spain's vibrant culinary scene fosters a growing interest in traditional yet convenient food products, reflecting a blend of heritage and modern convenience.
Underlying macroeconomic factors: The Convenience Food eCommerce Market in Europe is shaped by several macroeconomic factors, including shifting consumer spending habits, economic stability, and the rise of digitalization. The ongoing trend towards urbanization and a growing middle class across Europe contribute to increased demand for convenient meal solutions. National economic health indicators, such as GDP growth and unemployment rates, also play a crucial role, influencing consumer confidence and discretionary spending. Additionally, fiscal policies that encourage eCommerce growth, such as tax incentives for online businesses, further stimulate market expansion. As sustainability becomes a priority, brands that align with eco-friendly practices are likely to gain a competitive edge, reflecting broader global trends towards responsible consumption.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Overview
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators