Cheese - Japan

  • Japan
  • Revenue in the Cheese Market is projected to reach US$163.50m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.67%, resulting in a projected market volume of US$263.50m by 2029.
  • With a projected market volume of US$6,630.00m in 2025, most revenue is generated in the United States.
  • In the Cheese Market, the number of users is expected to amount to 4.0m users by 2029.
  • User penetration will be 3.2% in 2025 and is expected to hit 3.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$49.01.
 
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Analyst Opinion

The Cheese eCommerce market within the Dairy Products & Eggs sector in Japan has been experiencing substantial growth, fueled by increasing demand for gourmet cheeses, the rise of online shopping, and heightened consumer interest in health-conscious eating habits.

Customer preferences:
Consumers in Japan are increasingly exploring diverse cheese options, reflecting a growing appreciation for international flavors and gourmet experiences. This shift is influenced by a younger demographic that values culinary experimentation, often seeking artisanal and specialty cheeses through eCommerce platforms. Additionally, the rising trend of home cooking has amplified demand for high-quality cheese as consumers aim to recreate restaurant-like experiences at home. Health-conscious choices are also prominent, with a preference for organic and low-fat cheese varieties aligning with the nation's focus on wellness and nutrition.

Trends in the market:
In Japan, the Cheese eCommerce Market within the Dairy Products & Eggs sector is experiencing a notable rise in the popularity of gourmet and artisanal cheeses, driven by a younger consumer base eager for culinary innovation. This trend is further supported by the increasing inclination towards home cooking, prompting consumers to seek high-quality cheese to enhance their culinary creations. Additionally, there is a significant demand for organic and low-fat cheese options, reflecting shifting health-conscious preferences. These trends present opportunities for industry stakeholders to diversify product offerings and strengthen online sales channels to meet evolving consumer needs.

Local special circumstances:
In Japan, the Cheese eCommerce Market within the Dairy Products & Eggs sector is shaped by unique local factors, including a strong cultural appreciation for umami flavors and a growing interest in Western culinary practices. The country's mountainous terrain limits dairy farming, leading to a reliance on imported cheeses, which fuels demand for high-quality local alternatives. Additionally, stringent food safety regulations promote trust in artisanal producers, while the rise of social media influences consumer preferences, driving interest in gourmet cheese experiences and online shopping.

Underlying macroeconomic factors:
The Cheese eCommerce Market in Japan is significantly influenced by macroeconomic factors, including the country's overall economic health, consumer spending patterns, and the impact of global trade dynamics. Japan's steady GDP growth and rising disposable incomes enhance consumers' purchasing power, fostering a willingness to explore premium cheese options. Additionally, the depreciation of the yen can affect import costs, leading to heightened interest in domestically produced cheeses. Government policies promoting local agriculture and sustainable practices further support artisanal cheese producers, while the growing trend of online shopping aligns with younger consumers’ preferences for convenience, driving expansion in the eCommerce segment.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Overview

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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