Fish & Seafood - Worldwide
- Worldwide
- Revenue in the Fish & Seafood Market is projected to reach US$42.64bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.81%, resulting in a projected market volume of US$61.99bn by 2029.
- With a projected market volume of US$21,220.00m in 2025, most revenue is generated in China.
- In the Fish & Seafood Market, the number of users is expected to amount to 254.1m users by 2029.
- User penetration will be 3.0% in 2025 and is expected to hit 3.5% by 2029.
- The average revenue per user (ARPU) is expected to amount to US$219.50.
Key regions: India, Germany, Europe, China, United Kingdom
Analyst Opinion
The Fish & Seafood eCommerce market is experiencing substantial growth globally, fueled by factors like increasing consumer demand for fresh and sustainable options, convenience of online shopping, and enhanced logistics that ensure quality and freshness during delivery.
Customer preferences: Consumers are increasingly prioritizing sustainability and health in their food choices, driving a notable shift towards fish and seafood eCommerce. Many are seeking out ethically sourced products, reflecting a growing awareness of environmental impacts and overfishing. Additionally, younger demographics, particularly Millennials and Gen Z, are embracing online platforms for their convenience and variety, often opting for subscription services that deliver fresh seafood directly to their homes. This trend is further amplified by the rise of cooking at home and the desire for adventurous culinary experiences.
Trends in the market: Globally, the Fish & Seafood eCommerce market is experiencing a significant surge as consumers increasingly seek sustainable and health-conscious food options. In North America, online seafood retailers are prioritizing transparency and ethical sourcing, catering to a growing demand for responsibly harvested products. Meanwhile, in Asia-Pacific, mobile apps and subscription services for fish and seafood are gaining popularity, driven by younger generations who value convenience and variety. In Europe, the trend toward home cooking is fostering interest in gourmet seafood experiences, prompting retailers to innovate with recipe kits and meal solutions. This evolving landscape presents vital opportunities and challenges for industry stakeholders, emphasizing the need for sustainable practices and enhanced digital engagement.
Local special circumstances: In China, the Fish & Seafood eCommerce market is flourishing, fueled by the rapid urbanization and a rising middle class that prioritizes quality and freshness. The regulatory landscape promotes transparency in seafood sourcing, enhancing consumer trust in online platforms. In the United States, the market dynamics are shaped by a strong emphasis on sustainability and health, with strict regulations ensuring traceability and ethical practices. Japan's rich culinary heritage drives demand for high-quality seafood, while South Korea's fast-paced lifestyle and affinity for online shopping have popularized seafood subscription services, catering to busy consumers seeking convenience.
Underlying macroeconomic factors: The Fish & Seafood eCommerce market is significantly shaped by macroeconomic factors such as global supply chain dynamics, consumer spending power, and sustainability trends. In regions experiencing economic growth, increased disposable income drives demand for premium seafood products, while heightened environmental awareness influences purchasing decisions. Currency fluctuations and trade policies also impact pricing and availability, particularly for imported seafood. Additionally, regulatory frameworks promoting sustainable fishing practices enhance market credibility, attracting environmentally conscious consumers. Overall, the interplay between economic conditions and consumer preferences is critical to the evolution of the seafood eCommerce sector.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Overview
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators