Fruits & Nuts - United States

  • United States
  • Revenue in the Fruits & Nuts Market is projected to reach US$20.55bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.65%, resulting in a projected market volume of US$33.09bn by 2029.
  • With a projected market volume of US$27,870.00m in 2025, most revenue is generated in China.
  • In the Fruits & Nuts Market, the number of users is expected to amount to 30.1m users by 2029.
  • User penetration will be 7.7% in 2025 and is expected to hit 8.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$816.00.

Key regions: Japan, China, United Kingdom, South Korea, United States

 
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Analyst Opinion

The Fruits & Nuts eCommerce Market in the United States is witnessing outstanding growth, fueled by rising health consciousness, the convenience of online shopping, and an expanding variety of fresh, frozen, and processed options catering to diverse consumer preferences.

Customer preferences:
Consumers in the United States are increasingly gravitating towards sustainable and organic options in the Fruits & Nuts eCommerce Market, reflecting a growing awareness of environmental impact and health benefits. The rise of plant-based diets is also influencing purchasing decisions, with many seeking nutritious snacks that align with their lifestyle choices. Additionally, the convenience of subscription services is appealing to busy families and health-conscious millennials, driving a shift toward online platforms that offer curated selections tailored to individual dietary preferences.

Trends in the market:
In the United States, the Fruits & Nuts eCommerce Market is experiencing a surge in demand for organic and sustainably sourced products, as consumers prioritize health and environmental responsibility. This trend is further fueled by the increasing popularity of plant-based diets, prompting shoppers to seek nutritious options that complement their lifestyle choices. Subscription services are gaining momentum, appealing to busy families and health-conscious millennials who prefer tailored selections delivered to their doorsteps. This shift towards online platforms signifies a transformative phase for industry stakeholders, urging them to adapt to evolving consumer preferences and enhance their digital presence for competitive advantage.

Local special circumstances:
In the United States, the Fruits & Nuts eCommerce Market is shaped by diverse climatic conditions that allow for year-round cultivation of various produce, influencing consumer preferences for local and seasonal selections. Culturally, a strong emphasis on health and wellness drives demand for organic offerings, while state-specific regulations regarding agricultural practices ensure a focus on sustainability. Additionally, the rise of health-conscious millennials and busy families has led to increased popularity of subscription services, further transforming the market landscape.

Underlying macroeconomic factors:
The Fruits & Nuts eCommerce Market in the United States is significantly influenced by macroeconomic factors such as consumer spending trends, economic stability, and trade policies. A strong national economy encourages higher disposable incomes, boosting online purchases of premium and organic fruit and nut products. Additionally, global supply chain dynamics, including import tariffs and trade agreements, affect pricing and availability. Fiscal policies promoting agricultural innovation and sustainability further enhance market growth by encouraging investments in eco-friendly farming practices and technology, catering to the increasing demand from health-conscious consumers.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Overview

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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