Fresh Meat - China

  • China
  • Revenue in the Fresh Meat Market is projected to reach US$24.41bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.43%, resulting in a projected market volume of US$33.74bn by 2029.
  • With a projected market volume of US$24,410.00m in 2025, most revenue is generated in China.
  • In the Fresh Meat Market, the number of users is expected to amount to 75.3m users by 2029.
  • User penetration will be 4.4% in 2025 and is expected to hit 5.4% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$441.40.
 
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Analyst Opinion

The Fresh Meat eCommerce Market in China is witnessing considerable growth, fueled by increasing consumer demand for quality meat products, enhanced online shopping experiences, and a shift towards convenient, home-delivered options amid changing lifestyles.

Customer preferences:
Consumers in China are increasingly prioritizing the quality and source of fresh meat, leading to a growing preference for premium and organic products in the eCommerce space. This trend is influenced by younger generations who value transparency in sourcing and sustainability. Additionally, the rise of dual-income households has heightened the demand for convenience, driving interest in subscription services and home delivery options. Cultural shifts towards health consciousness and culinary exploration are further encouraging consumers to seek diverse meat offerings that align with their evolving lifestyles.

Trends in the market:
In China, the Fresh Meat eCommerce Market is experiencing a substantial shift towards premium and organic meat products, fueled by a consumer base that increasingly prioritizes quality and transparency in sourcing. This trend is particularly strong among younger generations who are more health-conscious and environmentally aware. Concurrently, the proliferation of dual-income households is driving demand for convenient shopping solutions such as subscription services and home delivery. As consumers seek diverse meat offerings that reflect their evolving culinary preferences, industry stakeholders must adapt to these changes by enhancing supply chain transparency and improving digital engagement strategies.

Local special circumstances:
In China, the Fresh Meat eCommerce Market is shaped by a complex interplay of cultural preferences and regulatory frameworks. The country's deep-rooted culinary traditions emphasize fresh and high-quality meat, prompting consumers to seek products that align with these values. Additionally, stringent food safety regulations bolster demand for transparent sourcing, compelling businesses to improve traceability. Geographically, urbanization and a burgeoning middle class in major cities facilitate access to eCommerce platforms, while regional disparities influence meat preferences, driving local vendors to tailor offerings that cater to diverse tastes and dietary habits.

Underlying macroeconomic factors:
The Fresh Meat eCommerce Market in China is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and shifts in consumer spending habits. The country's robust economic growth has empowered the middle class, leading to increased demand for high-quality and fresh meat products. Furthermore, favorable fiscal policies that encourage eCommerce innovation, alongside investments in logistics and supply chain infrastructure, enhance market accessibility. Additionally, global trends in sustainability and health consciousness are shaping consumer preferences, compelling suppliers to adapt their offerings while ensuring compliance with stringent food safety standards.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Overview

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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