Meat Substitutes - Worldwide

  • Worldwide
  • Revenue in the Meat Substitutes Market is projected to reach US$8.17bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.17%, resulting in a projected market volume of US$12.48bn by 2029.
  • With a projected market volume of US$2,202.00m in 2025, most revenue is generated in China.
  • In the Meat Substitutes Market, the number of users is expected to amount to 302.5m users by 2029.
  • User penetration will be 3.6% in 2025 and is expected to hit 4.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$34.98.
 
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Analyst Opinion

The Meat Substitutes eCommerce Market has witnessed elevated growth globally, fueled by factors such as increasing health consciousness, rising demand for sustainable food options, and the convenience of online shopping for plant-based products.

Customer preferences:
Consumers are demonstrating a pronounced shift towards plant-based diets, driven by a blend of ethical considerations and health awareness, which is significantly impacting the Meat Substitutes eCommerce Market. Younger demographics, particularly millennials and Gen Z, are increasingly prioritizing sustainability and environmental impact in their purchasing decisions. Additionally, cultural influences are reshaping preferences, with diverse culinary practices integrating meat substitutes into traditional dishes, further broadening their appeal in the global market.

Trends in the market:
The Meat Substitutes eCommerce Market is experiencing significant growth, driven by increasing consumer demand for plant-based alternatives. In North America, more brands are launching innovative meat substitutes that cater to diverse dietary preferences, including gluten-free and high-protein options. In Europe, retailers are expanding their online offerings, emphasizing convenience and accessibility for health-conscious shoppers. Meanwhile, in Asia-Pacific, local cuisines are increasingly incorporating meat substitutes, reflecting cultural adaptation and acceptance. This trend signals a shift in traditional eating habits, presenting substantial opportunities for brands to innovate and expand their market reach.

Local special circumstances:
In China, the Meat Substitutes eCommerce Market is expanding rapidly, fueled by a rising health consciousness among consumers and government initiatives promoting plant-based diets. Traditional dietary habits are evolving, with local brands innovating to create meat substitutes that resonate with regional flavors. In the United States, a diverse and health-focused population drives demand for sustainable options, with stringent labeling regulations influencing product transparency. Meanwhile, in the United Kingdom and Germany, cultural acceptance and environmental concerns are propelling growth, as consumers increasingly prioritize ethical sourcing and convenient online shopping experiences.

Underlying macroeconomic factors:
The expansion of the Meat Substitutes eCommerce Market is significantly influenced by macroeconomic factors such as shifting consumer preferences, inflation rates, and national economic policies promoting sustainability. Countries experiencing economic growth often see increased disposable income, enabling consumers to invest in premium plant-based products. Additionally, government incentives aimed at reducing carbon footprints bolster the meat substitutes sector. Global supply chain disruptions and fluctuating raw material costs also affect pricing strategies and availability, compelling brands to innovate and maintain competitive advantages in a rapidly evolving market landscape.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Overview

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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