Other Oils & Fats - Japan
- Japan
- Revenue in the Other Oils & Fats Market is projected to reach US$7.57m in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.92%, resulting in a projected market volume of US$11.46m by 2029.
- With a projected market volume of US$293.40m in 2025, most revenue is generated in China.
- In the Other Oils & Fats Market, the number of users is expected to amount to 3.5m users by 2029.
- User penetration will be 2.8% in 2025 and is expected to hit 3.3% by 2029.
- The average revenue per user (ARPU) is expected to amount to US$2.61.
Analyst Opinion
The Other Oils & Fats eCommerce Market in Japan is witnessing considerable growth, fueled by factors like the rising demand for healthy cooking options, increasing consumer preference for online shopping, and a growing awareness of diverse oil and fat products.
Customer preferences: In Japan, consumers are increasingly gravitating towards plant-based oils and fats, reflecting a broader shift towards health-conscious eating habits. This trend is influenced by a rising awareness of the benefits of omega-3 fatty acids and other nutritional components found in oils like canola and flaxseed. Additionally, younger demographics are turning to eCommerce for their grocery needs, driven by the convenience of online shopping. Cultural preferences for regional and seasonal products are also inspiring demand for unique oils, fostering a growing interest in artisanal and specialty fats.
Trends in the market: In Japan, the Other Oils & Fats eCommerce Market is experiencing a notable shift towards plant-based oils, driven by health-conscious consumer behaviors that prioritize omega-3 fatty acids and nutritional quality. As younger generations embrace online grocery shopping for its convenience, eCommerce platforms are expanding their offerings to include artisanal and specialty oils, catering to cultural preferences for unique, regional products. This trend signifies a potential transformation in the supply chain, prompting industry stakeholders to adapt their marketing strategies and product lines to meet evolving consumer expectations and capitalize on the growing demand for diverse and health-oriented oils.
Local special circumstances: In Japan, the Other Oils & Fats eCommerce Market is significantly influenced by the nation’s rich culinary heritage and preference for high-quality ingredients. The geographical diversity, from coastal regions to mountainous areas, supports a varied production of oils, including regional specialties like sesame and perilla oil. Cultural emphasis on health and wellness drives consumers to seek oils with beneficial properties, while stringent food safety regulations ensure quality standards. This unique blend of tradition and modern eCommerce practices shapes a dynamic landscape that favors premium, artisanal products reflecting local tastes and nutritional values.
Underlying macroeconomic factors: The Other Oils & Fats eCommerce Market in Japan is significantly shaped by macroeconomic factors such as fluctuating commodity prices, trade policies, and consumer spending patterns. The country's stable economic environment, characterized by low unemployment and moderate inflation, supports disposable income growth, allowing consumers to invest in premium oils. Additionally, Japan's focus on sustainability and organic products aligns with global trends towards healthier eating. Trade agreements facilitate the import of diverse oils, enhancing market variety. Moreover, the strengthening yen impacts export opportunities, influencing local producers’ competitiveness in the international market.
Methodology
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Overview
- Revenue
- Analyst Opinion
- Sales Channels
- Users
- Global Comparison
- Methodology
- Key Market Indicators