Cryptocurrencies - Ukraine

The cryptocurrency market showed renewed momentum in 2024, driven by institutional adoption, growing interest in tokenized assets, and regulatory clarity in key markets like the U.S. and Europe. Bitcoin has regained investor confidence, trading steadily above 60,000 U.S. dollars, while Ethereum’s upgrade continues to attract developers and DeFi projects. Stablecoins are increasingly integrated into traditional finance, bridging crypto and fiat systems.
AI, gaming, and real-world asset (RWA) tokenization are emerging as key innovation areas. ETFs and crypto investment products have opened the door to broader participation from risk-averse investors. Regulatory developments, particularly MiCA in Europe and clearer tax frameworks in the U.S., are reducing uncertainty.
However, the market remains volatile. Price swings driven by macroeconomic shifts, interest rates, or regulatory crackdowns can still unsettle even large-cap coins. Security breaches and scams remain a persistent risk, particularly in DeFi. Looking ahead, long-term growth will depend on infrastructure maturity, energy efficiency improvements, and global cooperation on standards. While the market holds high upside, especially in areas like cross-border payments and decentralized identity, it is still speculative and highly sensitive to sentiment.

Data coverage:

The data encompasses B2C enterprises and cryptocurrency exchanges. Figures are based on trading volumes, revenues and user data of relevant services and products offered within the Digital Assets markets.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating the Digital Assets markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g. the Statista Consumer Insights). In addition, we use the trading volume of leading cryptocurrency exchanges and relevant key market indicators, such as GDP, consumer spending, population, internet penetration, online banking penetration, app downloads, and media coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. In this market, we use the Support Vector Regression as it is well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers in this market are trading volumes, interest rates, inflation, GDP, population, online banking penetration, app downloads and media coverage. This tariff scenario analysis presents three possible outcomes based on different assumptions. The baseline tariffs reflect our revenue forecast without significant trade disruptions. The modest and high tariff scenarios are adjusted according to expert insights and the impact of actual or expected tariffs, particularly those affecting trade with key partners.

Additional notes:

The market is updated twice a year in case market dynamics change.