Revenue in the Digital Fitness & Well-Being Apps segment is projected to reach US$23.55bn in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 15.16%, resulting in a projected market volume of US$47.70bn by 2027.
User penetration will be 12.12% in 2022 and is expected to hit 16.25% by 2027.
The average revenue per user (ARPU) is expected to amount to US$25.52.
In global comparison, most revenue will be generated in China (US$6,260.00m in 2022).
The Digital Fitness & Well-Being Apps include fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving health and nutrition choices. Meditation apps include apps that help users keep calm, control their emotions during stressful periods, and concentrate on the present moment. The most popular apps in this segment are Headspace, Calm, and Ten Percent Happier.
The user base covers paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising revenues are not included.