Vitamins & Minerals - United Kingdom

  • United Kingdom
  • In the United Kingdom, the revenue generated in the Vitamins & Minerals market market reached a staggering US$0.78bn in 2024.
  • Looking ahead, the market is projected to experience steady growth with an annual increase of 6.53% (CAGR 2024-2029).
  • When compared globally, in China takes the lead, generating a substantial revenue of US$5,328.00m in 2024.
  • Taking into account the total population, in 2024, each person in the United Kingdom contributes approximately US$11.49 in revenue to the Vitamins & Minerals market market.
  • The United Kingdom has seen a rise in demand for vitamin D supplements due to its limited sun exposure.

Key regions: Japan, United Kingdom, Australia, Germany, Europe

Region comparison

Analyst Opinion

The Vitamins & Minerals market in United Kingdom has been experiencing steady growth in recent years. Customer preferences for health and wellness products, along with an increasing awareness of the importance of a balanced diet, have contributed to the development of this market.

Customer preferences:
In the United Kingdom, there is a growing trend towards healthier lifestyles and a greater emphasis on preventive healthcare. As a result, consumers are increasingly seeking out products that can support their overall well-being. Vitamins and minerals are seen as essential components of a healthy diet, and many individuals are turning to supplements to ensure they are meeting their nutritional needs. Additionally, there is a rising interest in personalized nutrition, with consumers looking for products that are tailored to their specific health goals and dietary requirements.

Trends in the market:
One of the key trends in the Vitamins & Minerals market in United Kingdom is the increasing demand for natural and organic products. Consumers are becoming more conscious of the ingredients in the products they consume and are seeking out options that are free from artificial additives and preservatives. This has led to the rise of natural and organic vitamin and mineral supplements, which are perceived as being healthier and more environmentally friendly.Another trend in the market is the growing popularity of online retail channels. With the convenience of online shopping, consumers are increasingly turning to e-commerce platforms to purchase their vitamins and minerals. This has opened up new opportunities for both established brands and smaller, niche players to reach a wider customer base.

Local special circumstances:
The United Kingdom has a well-developed healthcare system and a strong emphasis on public health. This has created a favorable environment for the Vitamins & Minerals market to thrive. The government and healthcare organizations in the country often promote the importance of a balanced diet and the role of supplements in meeting nutritional needs. This has helped to increase consumer awareness and drive demand for vitamins and minerals.

Underlying macroeconomic factors:
The United Kingdom has a stable economy and a high standard of living, which has allowed consumers to prioritize their health and well-being. Additionally, the aging population in the country has contributed to the growth of the Vitamins & Minerals market. As people age, their nutritional needs change, and many individuals turn to supplements to support their overall health and vitality.In conclusion, the Vitamins & Minerals market in United Kingdom is developing due to customer preferences for health and wellness products, the growing trend towards natural and organic options, the popularity of online retail channels, the emphasis on public health, and the underlying macroeconomic factors in the country. As consumers continue to prioritize their health and well-being, the demand for vitamins and minerals is expected to continue to grow in the coming years.


Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.


  • Revenue
  • Analyst Opinion
  • Key Players
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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