Passenger Cars - Germany

  • Germany
  • The projected revenue in the Passenger Cars market in Germany is expected to reach US$90.1bn in 2024.
  • This is anticipated to result in an annual growth rate (CAGR 2024-2028) of -2.83%, leading to a projected market volume of US$80.3bn by 2028.
  • Among the market segments, SUVs are the largest with a projected market volume of US$31.1bn in 2024.
  • The unit sales of Passenger Cars market are expected to reach 2,486.00k vehicles in 2028.
  • The volume weighted average price of the Passenger Cars market is estimated to be US$32.62k in 2024.
  • In terms of market share, Other is expected to have one of the highest shares in the selected region with a vehicle unit sales share of 31.2% in 2024.
  • The value market share of the make Other in the selected region is projected to be 29.8% in 2024.
  • From an international perspective, in the United States is anticipated to generate the highest revenue with US$556bn in 2024.
  • Due to Germany's strong automotive industry and high demand for luxury vehicles, the passenger car market in Germany is dominated by premium brands such as Mercedes-Benz, BMW, and Audi.

Key regions: United States, Germany, Europe, China, India

Region comparison

Analyst Opinion

The Passenger Cars market in Germany has experienced significant growth over the past few years, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
German customers have shown a strong preference for high-quality and technologically advanced passenger cars. They value reliability, safety features, and fuel efficiency. German car manufacturers have been successful in meeting these preferences by producing vehicles that are known for their engineering excellence and innovative technologies. Additionally, there is a growing demand for electric and hybrid cars in Germany, as customers are becoming more environmentally conscious and seeking sustainable transportation options.

Trends in the market:
One of the major trends in the German passenger cars market is the increasing popularity of SUVs and crossovers. These vehicles offer a higher seating position, spacious interiors, and a sense of adventure, which appeals to a wide range of customers. Another trend is the rise of digitalization in cars, with features such as advanced infotainment systems, connectivity options, and autonomous driving capabilities becoming more common. German car manufacturers have been quick to adapt to these trends and incorporate them into their vehicle offerings.

Local special circumstances:
Germany has a strong automotive industry, with several well-known car manufacturers headquartered in the country. This has created a competitive environment, leading to continuous innovation and improvement in the passenger cars market. The German government has also implemented policies and incentives to promote the adoption of electric and hybrid cars, including tax benefits and subsidies. These efforts have contributed to the growth of the electric vehicle segment in the country.

Underlying macroeconomic factors:
The German economy has been relatively stable and prosperous, which has had a positive impact on the passenger cars market. Low unemployment rates, high disposable incomes, and favorable financing options have made it easier for customers to purchase new cars. Additionally, Germany has a well-developed infrastructure and road network, making it convenient for people to own and use cars for commuting and leisure purposes. In conclusion, the Passenger Cars market in Germany has witnessed growth due to customer preferences for high-quality and technologically advanced vehicles, the popularity of SUVs and crossovers, the rise of digitalization in cars, local special circumstances such as a strong automotive industry and government support for electric vehicles, and underlying macroeconomic factors such as a stable economy and favorable financing options. These factors have contributed to the overall development and success of the passenger cars market in Germany.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


  • Unit Sales
  • Analyst Opinion
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  • User Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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