Luxury Cars - Europe

  • Europe
  • Revenue in the Luxury Cars market is projected to reach US$7,533m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.26%, resulting in a projected market volume of US$7,611m by 2028.
  • Luxury Cars market unit sales are expected to reach 51,090.0vehicles in 2028.
  • The volume weighted average price of Luxury Cars market in 2024 is expected to amount to US$144k.
  • From an international perspective it is shown that the most revenue will be generated in the United States (US$6,654m in 2024).

Key regions: United States, Worldwide, United Kingdom, Europe, Germany

Region comparison

Analyst Opinion

The Luxury Cars market in Europe is experiencing significant growth and development.

Customer preferences:
European customers have shown a strong preference for luxury cars, as they are seen as a symbol of status and success. Luxury cars are often associated with high performance, advanced technology, and superior comfort. Customers in Europe are willing to invest in luxury cars to showcase their wealth and social standing. Additionally, European customers value the craftsmanship and attention to detail that luxury car brands offer. They appreciate the luxurious interiors, high-quality materials, and innovative features that enhance their driving experience.

Trends in the market:
One major trend in the Luxury Cars market in Europe is the increasing demand for electric and hybrid luxury cars. As the focus on sustainability and environmental consciousness grows, European customers are becoming more interested in eco-friendly options. Luxury car manufacturers are responding to this trend by introducing electric and hybrid models that combine luxury and performance with reduced carbon emissions. This shift towards electric and hybrid luxury cars is driven by both customer demand and government regulations promoting cleaner transportation. Another trend in the Luxury Cars market in Europe is the rise of luxury SUVs. European customers are increasingly opting for larger, more spacious vehicles that offer versatility and practicality. Luxury SUVs provide ample space for passengers and cargo, making them suitable for both city driving and long-distance travel. This trend is driven by changing customer lifestyles and preferences, as well as the desire for a commanding presence on the road.

Local special circumstances:
Europe is home to several luxury car manufacturers, including renowned brands such as BMW, Mercedes-Benz, and Audi. These brands have a long history and strong reputation in the European market, which gives them a competitive advantage. European customers often prioritize local brands, as they perceive them to have a better understanding of their needs and preferences. Furthermore, Europe has a well-developed infrastructure that supports the luxury car market. The continent boasts a vast network of high-quality roads and highways, making it ideal for luxury car owners who enjoy long drives and road trips. Additionally, Europe offers a range of scenic routes and destinations that attract luxury car owners who seek adventure and luxury travel experiences.

Underlying macroeconomic factors:
The growth of the Luxury Cars market in Europe can be attributed to several macroeconomic factors. Europe has experienced a period of economic stability and growth, which has increased disposable incomes and consumer confidence. As a result, more customers are able and willing to invest in luxury cars. Furthermore, low interest rates and favorable financing options have made luxury cars more affordable and accessible to a wider range of customers. This has contributed to the growth of the luxury car market in Europe, as customers are able to purchase their dream cars with manageable monthly payments. In conclusion, the Luxury Cars market in Europe is thriving due to customer preferences for luxury and performance, the emergence of new trends such as electric and hybrid luxury cars and luxury SUVs, local special circumstances including the presence of renowned luxury car brands and a well-developed infrastructure, and underlying macroeconomic factors such as economic stability and favorable financing options.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


  • Unit Sales
  • Analyst Opinion
  • Technical Specifications
  • Revenue
  • Price
  • Global Comparison
  • Methodology
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