Camping - Romania

  • Romania
  • The Camping market in Romania is expected to see a significant increase in revenue, with projections estimating a total revenue of US$2.26m by the year 2024.
  • This revenue is predicted to show a Compound Annual Growth Rate (CAGR 2024-2028) of 1.41%, leading to a projected market volume of US$2.39m by the year 2028.
  • By 2028, the number of users is expected to amount to 45.13k users, with user penetration increasing from 0.2% in 2024 to 0.2% in 2028.
  • The average revenue per user (ARPU) is expected to reach US$52.31 in this market.
  • Additionally, it is projected that 61% of the total revenue in the Camping market will be generated through online sales by 2028.
  • It is worth noting that, in global comparison, United States is expected to generate the most revenue in this market, with a projected revenue of US$23,270m in 2024.
  • Camping in Romania offers unique opportunities to explore the country's natural beauty, with the Carpathian Mountains and the Black Sea coast being popular destinations.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

 
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Analyst Opinion

The Camping market in Romania has been experiencing significant growth and development in recent years.

Customer preferences:
Customers in Romania are increasingly drawn to the idea of camping as a way to connect with nature and enjoy outdoor activities. The trend of eco-tourism and sustainable travel is gaining popularity, leading more people to choose camping as a preferred accommodation option. The desire for unique and authentic experiences is also driving the demand for camping trips among Romanian consumers.

Trends in the market:
One noticeable trend in the Camping market in Romania is the rise of glamping, a luxurious form of camping that offers high-end amenities and facilities. This trend caters to customers looking for a more comfortable and upscale camping experience while still being close to nature. Additionally, there is a growing interest in adventure camping, where travelers seek adrenaline-pumping activities and challenges during their camping trips. This trend reflects the evolving preferences of Romanian consumers towards more active and experiential holidays.

Local special circumstances:
Romania's diverse natural landscapes, including the Carpathian Mountains, picturesque lakes, and lush forests, provide an ideal setting for camping enthusiasts. The country's rich biodiversity and unspoiled wilderness attract nature lovers and outdoor adventurers looking to explore the great outdoors. The presence of national parks and protected areas offers ample opportunities for camping, hiking, and wildlife watching, making Romania a prime destination for nature-based tourism.

Underlying macroeconomic factors:
The growth of the Camping market in Romania can also be attributed to the increasing disposable income of the population, allowing more people to afford leisure activities such as camping. The rise of domestic tourism due to travel restrictions and concerns about international travel safety has further boosted the demand for camping trips within the country. Additionally, government initiatives to promote sustainable tourism practices and support the development of outdoor recreation facilities have contributed to the overall expansion of the Camping market in Romania.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.

Overview

  • Revenue
  • Sales Channels
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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