Market Insights Mobility Travel & Tourism

Camping - United States

United States

The Camping market in the United States is projected to witness a significant growth in revenue, with an estimated value of US$23.27bn in 2024.
Furthermore, the market is expected to grow at an annual rate of 1.69% (CAGR 2024-2028), resulting in a projected market volume of US$24.88bn by 2028.
The number of users in this market is expected to reach 59.09m users by 2028, with user penetration expected to rise from 16.9% in 2024 to 16.9% by 2028.
The average revenue per user (ARPU) is expected to remain steady at US$0.40k.
Online sales are projected to account for 60% of the total revenue generated by the Camping market by 2028.
It is noteworthy that United States is expected to generate the highest revenue in the Camping market, with an estimated value of US$23.27bn in 2024, when compared to other countries globally.
Camping in the United States is becoming increasingly popular among millennials seeking budget-friendly outdoor adventures.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in United States has been experiencing significant growth and evolution in recent years.

Customer preferences: Customers in the United States are increasingly seeking unique and immersive outdoor experiences, driving the demand for camping equipment and accessories. The rise of social media and the desire for sustainable travel options have also influenced customer preferences in the camping market.

Trends in the market: One notable trend in the US camping market is the growing popularity of glamping, which offers a luxurious camping experience. This trend caters to customers looking for comfort and convenience while still enjoying the great outdoors. Additionally, there is a rising interest in eco-friendly and sustainable camping practices, leading to an increased demand for environmentally conscious camping gear.

Local special circumstances: The United States offers a diverse range of camping opportunities, from national parks to private campgrounds, catering to a wide variety of preferences and budgets. The country's vast and varied landscapes provide ample opportunities for camping enthusiasts, from beachside campsites to mountain retreats. This diversity contributes to the growth and dynamism of the camping market in the US.

Underlying macroeconomic factors: The strong economy and high levels of disposable income in the United States have contributed to the growth of the camping market. As consumers have more spending power, they are increasingly willing to invest in outdoor experiences and high-quality camping gear. Additionally, the trend towards domestic travel and staycations has further boosted the camping market as Americans seek affordable and memorable vacation options within the country.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.