Market Insights Mobility Travel & Tourism

Camping - Worldwide

Worldwide

The Camping market worldwide is projected to make a revenue of US$48.33bn in 2024, with an anticipated annual growth rate (CAGR 2024-2028) of 7.28%.
This growth rate is expected to result in a market volume of US$64.02bn by 2028.
By that same year, the number of users in this market is expected to amount to 398.90m users.
The user penetration rate is projected to increase from 3.7% in 2024 to 5.0% by 2028.
Moreover, the average revenue per user (ARPU) is expected to be US$167.00.
Online sales are expected to generate 60% of the total revenue in the Camping market by 2028.
It is noteworthy that in global comparison, United States is expected to generate the most revenue in this market, with a projected revenue of US$23,270m in 2024.
Camping in the United States is a popular activity for families, with well-maintained campsites and a variety of outdoor activities available.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

Market

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Region comparison

Currency

Analyst Opinion

The Camping market has been experiencing significant growth and evolution in recent years.

Customer preferences: Customers worldwide are increasingly seeking unique and immersive experiences, driving the demand for camping equipment and accessories. The trend towards sustainable and eco-friendly products is also influencing consumer choices in the camping market, with a growing preference for environmentally conscious brands.

Trends in the market: In Europe, there is a rising popularity of glamping, a luxurious form of camping that offers high-end amenities and accommodations. This trend is reshaping the camping market in the region, attracting a new segment of customers looking for comfort and nature immersion. Additionally, the Asia-Pacific region is witnessing a surge in outdoor recreational activities, boosting the camping market growth. Countries like Australia and New Zealand are known for their stunning natural landscapes, driving domestic and international camping tourism.

Local special circumstances: In the United States, camping holds a special place in the hearts of many Americans, with a strong tradition of outdoor recreation. National parks and camping sites across the country attract millions of visitors annually, contributing to the robust camping market in the US. Moreover, in developing countries in Africa and South America, camping is becoming a popular leisure activity among locals and tourists alike, supported by government initiatives to promote tourism and outdoor adventures.

Underlying macroeconomic factors: The global rise in disposable income levels is enabling more people to invest in camping gear and equipment, fueling market growth. Additionally, the impact of the COVID-19 pandemic has led to a surge in domestic tourism and outdoor activities as people seek safe and socially distanced vacation options. This shift in travel behavior has positively influenced the camping market worldwide, with more individuals and families opting for camping as a preferred holiday choice.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.