Travel & Tourism - China

  • China
  • The Travel & Tourism market is expected to experience a significant rise in revenue in the upcoming years in China.
  • According to projections, the market revenue is estimated to reach US$184.50bn by 2024 and grow annually at a rate of 6.29%, thereby resulting in a market volume of US$235.50bn by 2028.
  • The largest market is the Hotels market, which is expected to have a market volume of US$93.62bn in 2024.
  • The number of users in this market is predicted to reach 305.30m users by 2028, and the user penetration rate is anticipated to rise from 30.7% in 2024 to 36.0% by 2028.
  • Moreover, the average revenue per user (ARPU) is estimated to be US$419.10.
  • In terms of online sales, it is projected that 72% of total revenue in the Travel & Tourism market will be generated through online channels by 2028.
  • Notably, United States is expected to generate the highest revenue in the global comparison, with a projected revenue of US$199bn in 2024.
  • The rise of China's middle class has led to a rise in domestic tourism and an increasing demand for luxury travel experiences.

Key regions: Malaysia, Europe, Singapore, Vietnam, United States

 
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Analyst Opinion

China's Travel & Tourism market has been experiencing significant growth and development in recent years.

Customer preferences:
Chinese travelers are increasingly seeking unique and authentic experiences, moving away from traditional tour packages towards more personalized and immersive travel options. The rise of social media and influencer marketing has also influenced customer preferences, with travelers looking for Instagram-worthy destinations and experiences to share online.

Trends in the market:
One notable trend in the Chinese Travel & Tourism market is the increasing popularity of domestic travel. With rising incomes and improved infrastructure, more Chinese citizens are exploring their own country, leading to a boost in domestic tourism. Additionally, there has been a growing interest in sustainable and eco-friendly travel practices among Chinese travelers, driving the demand for green initiatives in the tourism sector.

Local special circumstances:
China's vast size and diverse landscapes offer a wide range of travel opportunities, from bustling metropolises to scenic rural areas. The country's rich history and cultural heritage also attract both domestic and international tourists, with iconic landmarks such as the Great Wall and the Terracotta Army drawing millions of visitors each year. Moreover, the Chinese government's initiatives to promote tourism, such as visa facilitation and investment in tourism infrastructure, have further fueled the growth of the industry.

Underlying macroeconomic factors:
The steady economic growth in China has resulted in a burgeoning middle class with higher disposable incomes, leading to an increase in leisure travel. Furthermore, the government's efforts to boost consumer spending and promote tourism as a key driver of economic growth have supported the expansion of the Travel & Tourism market in the country. Additionally, the Belt and Road Initiative has enhanced connectivity with other countries, facilitating international travel and tourism exchanges.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

Overview

  • Revenue
  • Sales Channels
  • Analyst Opinion
  • Users
  • Travel Behavior
  • User Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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