Revenue in the Cruises segment is projected to reach US$25.14bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 9.29%, resulting in a projected market volume of US$35.87bn by 2027.
In the Cruises segment, the number of users is expected to amount to 32.53m users by 2027.
User penetration is 0.32% in 2023 and is expected to hit 0.41% by 2027.
The average revenue per user (ARPU) is expected to amount to US$1.03k.
In the Cruises segment, 24% of total revenue will be generated through online sales by 2027.
In global comparison, most revenue will be generated in the United States (US$12,500.00m in 2023).
A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The cruises segment displayed here only contains all cruise bookings, irrespective of whether the trip was booked online via the website of a cruise line, an online travel agency (OTA) or offline via a travel agency. The booking volume contains all coherently booked cruises by users from the respective region, regardless of start and destination of the journey. The scope includes domestic and outbound travel. User numbers represent all travelers. Trips by ferry are not included.
Ocean cruises and river cruises
Trips by ferry (including trips with overnight stay)