Technology Market Outlook

Data on global technology market performance - all from one source.


Market Analytics

Most of the data available about the global technology markets comes from financial company reports, consumer surveys or analyst estimates. The biggest problem in this context is availability of consistent, comparable and recent data points. Therefore, Statista aims at delivering market analytics that is built on access to numerous sources, knowledge of various methodologies and implementation of modern data analysis techniques.

Our analyst team uses a combined research approach to evaluate global technology markets. This includes detailed assessment of major market players’ financial data and statistical analysis of data on individual countries’ level, including imports, exports and local consumption. We continuously update, extend and maintain the market insights and aim to include customer feedback.

Statista as your primary source

Our international team of analysts taps hundreds of sources – from public databases and governmental statistics to scientific articles, NGO reports, company press releases, etc. All data are reviewed, standardized and factored into the market models or used as a reference for external validation. Mathematical models are used to transform and standardize information and enrich the data with additional insights.


Our Approach

Our Approach

We combine the benefits of extensive data research and trend analysis:

  • Market research & monitoring
  • Data cleaning and standardization
  • Mathematical modeling
  • Trend analysis and forecasting
Market Analysis and Forecasts

Market Analysis and Forecasts

We provide independent and consistent market sizes and forecasts based on data-focused analysis and multi-causal models based on the latest findings from economic and innovation research.

Our Data Sources

Our Data Sources

Our forecasts are based on four types of relevant industry data:

  • Analysis of company reports and financial data
  • Trade association data
  • Systematic press review and ongoing industry monitoring
  • Macro-economic indicators
Comparability and Performance Indicators

Comparability and Performance Indicators

Continuous market monitoring allows us to detect and consider relevant changes along the value chain of technology markets.

  • Supply-side
  • Product innovation
  • Business model innovation
  • Demand-side



  • Who can access the Technology Market Outlook?
    Access to all data from the Technology Market Outlook is included in Statista Corporate & Enterprise accounts with ongoing contracts. Get more information.
  • Can I download the data?
    The download will be made available shortly. Then you can download the data for separate countries as an Excel- or PDF-file. Single graphs are already available for download as PNG files. Download buttons can be found on top right of the page and in the different box diagrams in the lower left corner.
  • When is the data being updated?

    Updates for each market come regularly once a year. In some cases, the data for individual markets is updated on an ad hoc basis (e.g. when new, relevant data has been released or significant changes within the market have impact on the projected development).

    A time stamp at the bottom of each diagram shows the latest available update. Update cycles vary from market to market in terms of data availability.

  • Will there be more markets in the future?
    Yes, new markets are will be added throughout the year 2020. A release schedule does not exist yet. Please feel free to contact us for further information.

Data & Methodology

  • How are the markets defined?

    All markets are defined at the beginning of each content page. You can read a short introduction about what products, services or categories are included in our market scope and what is out-of-scope.

    Furthermore, we provide a brief explanation and market definition that is accessed by clicking on the download button on top of each content page. If a question is still unanswered, please get in touch with us.

  • How are the market values calculated?

    Our market estimates are based on comprehensive secondary research, key player analysis, mathematical modeling and market expert knowledge. Analyzing the market structure and how monetary value is generated is the key to anticipate new trends and derive realistic estimates.

    The amount of data accumulated by Statista allows us to combine very different types of input to get a holistic view on the market. This includes assessing relevant infrastructure, consumer behavior and social trends or economic development. These data points include statistical macro-data on a country-level, survey-based insights from our own market research, ongoing screening of the competitor landscape as well as third-party studies and analyses.

Technical Questions & Support

  • Which currency rates are used for the forecasts?
    All monetary data is standardized to USD values to allow further calculation. For the USD to EUR and GBP conversion the average exchange rate of the first visible year in the timeline is used and projected assuming fixed rates for the forecast period to avoid the influence of exchange rate deviations on the general market dynamic. The source for the historical data is
  • Can you directly compare the market data from different countries?
    A country comparison is given in the „Global Comparison Box“, which ranks the top five countries by revenue plus the current selected country. We will add extended download functionalities to improve data accessibility in standard formats such as XLS-files soon.
  • Who do I contact in case of feedback or questions regarding the content of the Technology Market Outlook?
    With all support requests regarding our content please get in touch with our customer support. The request will be forwarded immediately to the responsible market analyst in order who can give you relevant feedback.
  • Who do I notify about technical errors?
    Please make sure that you are logged-in with a Statista Corporate or Enterprise Account to have full access to Technology Market Outlook features. With all technical support requests please get in touch with our customer support. The request will be forwarded immediately to our IT department who will fix the errors as soon as possible.

Any questions?

Any more questions?

Get in touch with us quickly and easily.
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