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Technology Market Outlook

Insights into the world's most important technology markets

Methodology

Market Analytics

The Technology Market Outlook (TMO) combines data from a wide range of sources to provide a consistent and comparable model for key markets of the information and communication technology industry.

Most of the data available about global technology markets stems from company’s financial statements and consumer surveys or are estimates prepared by analyst. The biggest challenge in this context is the scarcity of consistent, comparable, and recent data points. Therefore, Statista seeks to deliver market analyses that build on numerous sources, apply knowledge of various methodologies, and implement modern data analysis techniques.

Our analyst team evaluates global technology markets by using a combined research approach. This includes carefully assessing major market players, analyzing financial data, and carrying out statistical data analyses by country, examining factors such as imports, exports, and local consumption. We continuously update and extend our market insights as well as consider customer feedback.

Statista as your primary source

Our international team of analysts taps hundreds of sources – from public databases and governmental statistics to scientific articles, NGO reports, company press releases, and more. All data is reviewed, standardized, and factored into market models or used as a reference for external validation. Mathematical models are used to transform and standardize information and supplement data with additional insights.

Methodology of the Technology Market Outlook

Technology Market Outlook: Market forecasts and Statistics

Our approach

Our approach

We combine the benefits of extensive data research and trend analyses:

  • Market research & monitoring
  • Data cleaning & standardization
  • Mathematical modeling
  • Trend analyses & forecasting
Market analysis and forecasts

Market analysis and forecasts

We provide independent and consistent market sizes and forecasts using data-focused analyses and multi-causal models based on the latest findings from economic and innovation research.

Our data sources

Our data sources

Our forecasts are based on four types of relevant industry data:

  • Company reports and financial data
  • Trade association data
  • Systematic press review and continuous industry monitoring
  • Macroeconomic indicators
Comparability and performance indicators

Comparability and performance indicators

Continuous market monitoring allows us to detect and consider relevant changes along the value chain of technology markets.

  • Supply side
  • Product innovation
  • Business model innovation
  • Demand side

FAQs

General

  • Who can access the Technology Market Outlook?
    Access to all data from the Technology Market Outlook is included in Statista Corporate & Enterprise Accounts with ongoing contracts. Get more information.
  • Can I download the data?
    The download will be made available shortly. You will be able to download the data for separate countries as an Excel or PDF file. Single graphs are already available for download as PNG files. Download buttons can be found on the top right of the page and in the different box diagrams in the lower left corner.
  • When is the data updated?

    Updates for each market are carried out on annually. In some cases, the data for individual markets is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have had an impact on the projected development).

    A time stamp at the bottom of each diagram shows the latest available update. Update cycles vary from market to market in terms of data availability.

  • Will there be more markets in the future?
    Yes, new markets will be added throughout the year 2020 according to the release calendar which can be assessed here: https://www.statista.com/content/release-calendar#tmo.

Data & Methodology

  • How are the markets defined?

    All markets are defined at the beginning of each content page. You can read a short introduction about which products, services, and categories are included in our market scope and which ones are out of scope. Examples of key players are also given.

    Furthermore, we provide a brief explanation and market definition, which can be accessed by clicking on the download button at the top of each content page. If you still have questions, please get in touch with us.

  • How are the market values calculated?

    Our market estimates are based on comprehensive secondary research, key player analyses, mathematical modeling, and market expert knowledge. Analyzing the market structure and how monetary value is generated is the key to anticipating new trends and deriving realistic estimates.

    The amount and diversity of data gathered by Statista make it possible for us to provide a holistic view of the market. This includes assessing relevant infrastructures, consumer behavior, and social trends or economic developments. These data points include statistical macro data on a country level, insights from our own market research surveys, continuous monitoring of the competitor landscape, as well as third-party studies and analyses.

Technical questions & support

  • Which currency rates are used for the forecasts?
    All monetary data is standardized to USD values to allow further calculation. For the USD to EUR or GBP conversion, the 2017 average exchange rate is used and assumed to be constant for the forecast period. This is done in order to avoid projecting exchange rate deviations into the general market dynamics. The source for the historical data is oanda.com.
  • Can you directly compare the market data from different countries?
    A country comparison is given in the “Global Comparison” box, which ranks the top five countries by revenue plus the currently selected country. We will soon add extended download functionalities using standard formats such as XLS files in order to improve data accessibility.
  • Whom do I contact if I have feedback or questions regarding the content of the Technology Market Outlook?
    For all support requests regarding our content, please get in touch with our customer support. The request will be forwarded immediately to the market analyst responsible, who will provide feedback accordingly.
  • Whom do I notify about technical errors?
    Please make sure that you are logged in with a Statista Corporate or Enterprise Account to have full access to Technology Market Outlook features. For all technical support requests, please get in touch with our customer support. The request will be forwarded immediately to our IT department, which will resolve the issue as soon as possible.

Any questions?

Any more questions?

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