Software as a Service - United States

Revenue in the 0 market in the United States is projected to reach US$221.79bn in 2025.
Software as a Service market dominates the market the United States with a projected market volume of 0 in 2025.
Revenue the United States is expected to show an annual growth rate (CAGR 2025-2030) of 13.54%, resulting in a market volume of US$418.53bn by 2030.
In global comparison, most revenue will be generated the United States, amounting to US$221.79bn in 2025.
The United States is witnessing a surge in demand for Software as a Service solutions, driven by the need for scalable digital transformation across industries.

Definition:

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.

Additional Information:

The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).

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Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud

System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

Software as a Service: market data & analysis

The Software as a Service market within the Public Cloud Market in the United States is experiencing mild growth. Factors such as the increasing adoption of SaaS solutions, rising demand for convenience, and the growing awareness of the benefits of cloud-based software are driving this growth. This market is expected to continue its steady growth rate as more businesses and individuals shift towards digital solutions for their software needs.

Customer preferences: As the adoption of cloud-based services continues to grow, there has been a noticeable shift towards software-as-a-service (SaaS) solutions in the public cloud market. This trend is being driven by a desire for greater flexibility and cost-effectiveness, as well as the need for faster deployment and scalability. Additionally, the rise of remote work and the reliance on digital tools has further accelerated the demand for SaaS offerings. Companies are now prioritizing cloud-based solutions that can be accessed from anywhere, at any time, to support their increasingly distributed workforce.

Trends in the market: In the United States, the Software as a Service market within the Public Cloud market is experiencing a surge in demand, with more businesses adopting cloud-based solutions for their operations. This trend is expected to continue as companies realize the benefits of SaaS, such as cost savings, scalability, and improved efficiency. Additionally, there is a growing trend of customization, with SaaS providers offering tailored solutions to meet the specific needs of their clients. This trend is significant as it allows businesses to have more control over their software and can lead to higher customer satisfaction. However, it also poses potential challenges for SaaS providers to keep up with the demand for personalized solutions.

Local special circumstances: In the United States, the Software as a Service market within the Public Cloud Market is heavily influenced by the country's strong technology infrastructure and high adoption rate of cloud-based solutions. However, the market is also shaped by strict data privacy regulations, such as the Health Insurance Portability and Accountability Act (HIPAA), which require service providers to comply with strict security and privacy measures. Additionally, cultural preferences for convenience and cost-efficiency drive the demand for SaaS solutions, particularly in the healthcare and finance sectors.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in the United States is heavily influenced by macroeconomic factors. These include the overall health of the national economy, global economic trends, and fiscal policies. In recent years, the US economy has experienced steady growth, leading to increased investments in technology and digital infrastructure. This has created a favorable environment for the growth of the Software as a Service Market within the Public Cloud Market. Additionally, the US has a strong regulatory framework for technology companies, providing a stable environment for market players. However, the impact of the COVID-19 pandemic on the economy and the tech industry remains a significant factor to consider. As the US continues to navigate through this crisis, it is crucial to monitor the effects on the Software as a Service Market within the Public Cloud Market.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.

Software as a Service - United States

Revenue

Key Players

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Global Comparison

Methodology

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