Report: European Football Benchmark

Premier League
A close-up of clubs, sponsors and fans

The Statista European Football Benchmark – the first football survey that compares the 5 big European leagues. Get a holistic perspective on clubs, sponsors and fans of the most important European football leagues. 


  • Benchmark: The comparative European football survey for the big European leagues 
  • Clubs: All clubs of the first divisions in England, France, Germany, Italy, and Spain – awareness, image, fan-profile 
  • Sponsors: All main kit sponsors – awareness, image, sponsor-club fit 
  • Fans: Media usage, apps & social media, attitudes, spending behavior, stadium visits 
  • DIY-Analyses: Statistics, tables and do-it-yourself analysis tool

Download Summary Report:

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