Methodology 

The Best Employers for Women have been identified in an independent survey from a vast sample of ~50,000 U.S. employees working for companies employing at least 1,000 people within the U.S.. The sample included more than 30,000 women.

The survey was conducted using several online access panels, providing a representative sample of the U.S. workforce. Each employee was asked which firm or institution he or she works for in an open ended question and with an autofill option. The survey was conducted on companies from all industry sectors (Government Services excluded) employing more than 1,000 employees in the U.S. In total the survey took an average of 5-8 minutes to complete and ran from CW 39 to CW 46 2020 and CW 8 to CW 15 2021

The evaluation was based on four different criteria:

1. Direct recommendations work topics in general: The employees were asked to give their opinion on a series of statements surrounding atmosphere & development, image, working conditions, salary & wage, workplace, and diversity regarding their own employer. The rate of agreement/disagreement regarding the statements was measured on a 5 point Likert scale. Additionally, the likelihood of recommending one’s own employer (measured on a 11 point Likert scale) was also asked. The score is based on recommendations from women. A perception correction factor (based on the comparison between recommendations from women and men) was also calculated: The scaled difference between men’s and women’s votes (=perception correction factor) was added to women’s recommendations.

2. Direct recommendations topics relevant for women in particular: To focus on topics which are in general more relevant for women, women were asked to rate their own employers regarding parental leave, family support, flexibility, discrimination, representation & career, and pay equity (using a 5 point Likert scale). The relevance of each topic (as well for the general topics) was determined by a regression analysis.

3. Indirect recommendations: Additionally, participants were given the chance to evaluate other employers in their respective industries that stand out either positively or negatively with regard to diversity. Only the recommendations of women were considered.

4. Diversity among top executives / board: Based on extensive research, an index was built based on the share of women in executive management or board positions. Statista researched this data for each company using publicly available company information (Dec. 2020, Jan. through Jun. 2021)

The 300 companies receiving the highest total scores were awarded as the Best Employers for Women 2021.

The detailed methodology can be found here.

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