The top 250 "Best Employers for Diversity" have been chosen based on an independent survey from a vast sample of 30,000 American employees working for firms or institutions with 1,000 or more employees. The employees were not consulted via their employers but anonymously through several online panels. By doing so, the employee could openly state his/her opinion, avoiding any influence from their employer. The survey was conducted using an online access panel, providing a representative sample of employees.
Selection of Employers
In an open-ended question with an autofill-option, each employee was asked which firm or institution he or she worked for. Where appropriate, subsidiaries of larger entities were combined for evaluation. The survey was conducted on companies from all industry sectors employing more than 1,000 employees in the United States.
The recommended employers have been classified into one or more of the 25 industry sectors listed below:
- Construction, Oil & Gas Operations, Mining and Chemicals
- Engineering, Manufacturing
- Automotive (Automotive and Suppliers)
- Aerospace & Defense
- Drugs & Biotechnology
- Semiconductors, Electronics, Electrical Engineering, Technology Hardware & Equipment
- Health Care Equipment & Services
- Packaged Goods
- Food, Soft Beverages, Alcohol & Tobacco
- Transportation and Logistics
- Banking and Financial Services
- Telecommunications Services, Cable Supplier
- IT, Internet, Software & Services
- Professional Services
- Media & Advertising
- Business Services & Supplies
- Government Services
- Healthcare & Social
- Retail, Wholesale
- Clothing, Shoes, Sports Equipment (Manufacturing and Retail)
- Travel & Leisure
The evaluation was based on four different criteria:
1. Direct recommendations: The employees were asked to give their opinion on a series of statements surrounding the topics concerning their own employer
- gender equality
- general diversity
The rate of agreement/disagreement regarding the statements was measured on a 5-point Likert scale. In order to take the opinions of diverse groups into account, the recommendations of women, elders, and ethnic minorities were weighted significantly higher than the recommendations from non-minority groups. In addition, a perception correction factor (comparison between recommendations from minorities vs. from non-minorities) was considered.
2. Indirect recommendations: Additionally, participants were given the chance to evaluate other employers in their respective industries that stand out either positively or negatively with regard to diversity. Only the recommendations of minority groups were considered.
3. Diversity among top executives / board: Based on extensive research an index was built based on the share of women who fill top executive or board positions. Statista researched this data for each company using publicly available company information (Nov./Dec. 2017)
4. Diversity KPIs: An index of objective and publicly available diversity KPIs (e.g. existence of a department/position responsible for diversity, proactive communication of diverse company culture) was created. Statista researched these KPIs for each company using publicly available company information.
A score was calculated for each criterion and the sum was consolidated into a final score for each employer on a scale from 0 to 100, ranking the employers accordingly
The 250 highest-scoring companies were awarded "The Best Employers for Diversity"
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