Forbes World’s Best Banks

What is the approach of this award?

The World's Best Banks were selected by analyzing the opinion of 43,000 customers across 28 different countries. They participated voluntarily in a survey to evaluate the banks where they have or had checking or savings accounts. The score is built from three main sources:

Customer Recommendations: willingness to recommend the banks they selected.

Customer Satisfaction: how satisfied they were at the time of the survey.

Focused Criteria: Trust, Terms & Conditions, Customer Services, Digital Services, and Financial Advice.

All credit institutions offering checking and/or savings accounts were eligible to be considered for this recognition.

The final list recognizes the top banks from 28 countries based on independent surveys.

Get in touch

The award logo for The World's Best Banks serves to reinforce your company's reputation as one that stands out for trust and service. The logo can be incorporated into your company's marketing strategies in various ways.

In addition, it is an easy and efficient tool to gain new clients and retain existing customers.

Benefits to your company:

  • Third-party accreditation from Forbes
  • Yearly visual support for marketing strategies
  • Trust generator
  • Differentiator from competitors
  • Talent magnet

Use the logo on various marketing channels:     

  • Social media
  • PR campaigns
  • Online recruitment profiles
  • Investor relations
  • Promotional events
  • Advertisements
  • Google AdWords
  • Print and Digital Marketing
  • Point of Sale
  • Many more


* Please note the following conditions

Without licensing the logo, the usage in marketing-activities of this award is prohibited.


For the first time, Forbes and Statista are honoring the World’s Best Banks by consumer opinion, recognizing the best banks in 28 different countries. The banks were chosen based on a global survey of more than 43,000 bank customers. In the US ratings from another 25,000 customers from the Best-In-State Banks survey were included.

All credit institutions (e.g. brick-and-mortar-banks, online-only banks, mutuals, cooperatives) offering checking and/or savings accounts were considered in the study. Credit unions in the US do not classify as a bank and therefore have been excluded. Banks from the following 28 countries have been evaluated:


  • Australia
  • Israel
  • South Africa
  • Austria
  • Italy
  • South Korea
  • Belgium
  • Japan
  • Spain
  • Brazil
  • Mexico
  • Switzerland
  • Canada
  • Netherlands
  • Taiwan
  • China
  • New Zealand
  • United Arab Emirates
  • France
  • Poland
  • United Kingdom
  • Germany
  • Russia
  • United States
  • India
  • Saudi Arabia
  • Indonesia
  • Singapore


The survey was administered using an online access panel. Participants were asked to identify all banks where they have opened checking or savings accounts. They had to evaluate banks regarding general satisfaction, their willingness to recommend the bank to friends and family as well as the five criteria:

  • Trust
  • Terms & Conditions
  • Customer Services
  • Digital Services
  • Financial Advice

For each criterion a detailed battery of questions was asked. In total the survey took an average of 10 minutes to complete and the field period ran from CW 49 to CW 50 2020.

In each country the banks with the highest scores have been honored. The number of recognized banks for each country varies between 5 and 75 (depending on the amount of evaluations collected, the number of active banks in the specific country and the scores achieved). In total, 500 banks across 28 countries were awarded by consumers as the World’s Best Banks.

The detailed methodology can be found here.