Forbes World’s Best Banks

What is behind this award?

Forbes Media, in partnership with Statista Inc., is pleased to publish the Forbes 2020 list of The World’s Best Banks in its second edition. 

The World's Best Banks were selected based on an innovative methodology evaluating your organization's excellence. 65,000 customers across 23 countries were involved in the survey in which they identified banks they have opened checking or savings accounts with. Through these evaluations, the bank's score was based on three main aspects:

1. Customer Recommendations

2. Customer Satisfaction

3. Five Focused Criteria

All credit institutions offering checking and/or savings accounts were eligible to be considered for this recognition.

The final list recognizes the top 450 companies around the world based on over 3 million data points.

Request official logo

The award logo for The World's Best Banks serves to reinforce your company's reputation as one that stands out for trust and service. The logo can be incorporated into your company's marketing strategies in various ways.

Furthermore, it is an easy and efficient tool to gain new clients and retain existing customers.

Benefits to your company:

  • Third-party accreditation from a trusted global media source, Forbes
  • Provides visual support for marketing strategy
  • Increase of revenue and profit
  • Uniquely differentiates a brand
  • Attracts new talent

Use the logo on various marketing channels:     

  • Social media
  • PR campaigns
  • Online recruitment profiles
  • Investor relations
  • Promotional events
  • Advertisements
  • Google AdWords
  • Print and Digital Marketing
  • Point of Sale
  • Many more

 

* Please note the following conditions

Without licensing the logo, the usage in marketing-activities of this award is prohibited.

Methodology

For the first time, Forbes and Statista are honoring the World’s Best Banks by consumer opinion, recognizing the best banks in 23 different countries. The banks were chosen based on a global survey of more than 40,000 bank customers. In the US ratings from another 25,000 customers from the Best-In-State Banks survey were included.

All credit institutions (e.g. brick-and-mortar-banks, online-only banks, mutuals, cooperatives) offering checking and/or savings accounts were considered in the study. Credit unions in the US do not classify as a bank and therefore have been excluded. Banks from the following 23 countries have been evaluated:

 

  • Australia
  • India
  • Russia
  • Austria
  • Indonesia
  • South Africa
  • Belgium
  • Israel
  • South Korea
  • Brazil
  • Italy
  • Spain
  • Canada
  • Japan
  • Switzerland
  • China
  • Mexico
  • United Kingdom
  • France
  • Netherlands
  • USA
  • Germany
  • Poland
 

  

The survey was administered using an online access panel. Participants were asked to identify all banks where they have opened checking or savings accounts. They had to evaluate banks regarding general satisfaction, their willingness to recommend the bank to friends and family as well as the five criteria:

  • Trust
  • Terms & Conditions
  • Customer Services
  • Digital Services
  • Financial Advice

 

For each criterion a detailed battery of questions was asked. In total the survey took an average of 10 minutes to complete and the field period ran in November 2019.

In each country the banks with the highest scores have been honored. The number of recognized banks for each country varies between 5 and 75 (depending on the amount of evaluations collected, the number of active banks in the specific country and the scores achieved). In total, 450 banks across 23 countries were awarded by consumers as the World’s Best Banks.

The detailed methodology can be found here.