Methodology

The 2021 ranking of America’s Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs: in total around 16,000 evaluations were collected. The survey period ran from October to November 2020.

We defined loyalty programs as all reward programs that provided the customer with a benefit when
purchasing or using the products or services of the associated brands.

The survey was conducted on retailers and service providers from 43 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail, and service segments.

The awarded loyalty programs each received an above average overall score.

For further information on the methodology please click here.

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