The 2021 America’s Best Pet Care Brands rankings were identified from the results of an independent survey of almost 10,000 U.S. customers who have either made purchases, used services, or gathered information about relevant products or services in the past three years. Customers evaluated several brands: in total more than 60,000 evaluations were collected. The awarded brands each received on average around 60 evaluations from customers.
The survey was conducted on retailers and service providers from 62 categories, providing results for a broad spectrum of product experiences in a wide variety of categories. For each category, the most relevant brands were included in the scope of the survey according to reputation, turnover or market share.
- In the product categories availability in multiple (online) retail platforms or via their own US based webshop are a basic requirement
- In the brick and mortar categories, only retailers and service providers present in at least two census regions have been included in the list.
- In the online categories, only retailers and service providers that are predominantly present online are eligible for the list.
- For retailers and service providers with online presences and store networks, only the core business was taken into account.
In total the survey took an average of 9-10 minutes to complete and the field period ran from April to June 2021.
For the extended version of the methodology please click here.
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