The graph shows the share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by gender. The survey indicates that while 14 percent of female respondents said they were much more likely to purchase products from such companies, almost double the amount said that it made no difference to them either way.
Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by gender
Characteristic
Much more likely
Somewhat more likely
Somewhat less likely
Much less likely
Makes no difference either way
Don't know/No opinion
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If a company were to use its advertising to bring attention to the following issues, would you be more or less likely to purchase that
company’s products or services?
Homophobia
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Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by gender [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/1000610/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-gender/
Morning Consult, und The Hollywood Reporter. "Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by gender." Chart. April 9, 2019. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/1000610/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-gender/
Morning Consult, The Hollywood Reporter. (2019). Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by gender. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/1000610/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-gender/
Morning Consult, and The Hollywood Reporter. "Share of Adults Willing to Purchase Products from Companies Using Advertising to Raise Issues of Homophobia in The United States as of April 2019, by Gender." Statista, Statista Inc., 9 Apr 2019, https://www.statista.com/statistics/1000610/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-gender/
Morning Consult & The Hollywood Reporter, Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by gender Statista, https://www.statista.com/statistics/1000610/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-gender/ (last visited September 14, 2024)
Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019, by gender [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: https://www.statista.com/statistics/1000610/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues-gender/
