• Thailand: e-commerce market value by type 2018-2021

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The market value of business-to-business (B2B) e-commerce was forecast to reach around 1.1 trillion Thai baht in 2021. The market value for B2B e-commerce was expected to increase compared to 2020. <

E-commerce market value

Together with the rapidly increasing number of internet users in Thailand, the e-commerce market has shown significant growth and the ability to meet trendy online shoppers over the past years. The e-commerce market value in Thailand was forecasted to grow continuously, reaching about 3.42 billion U.S. dollars in 2020.

Digital payment

Online shopping in Thailand has never been made easier, various online payment platforms were introduced to Thai spenders, providing convenience and swiftness to the e-commerce market even more. In 2019 alone, 28 new fintech and e-payment businesses were established in Thailand. In that same year, cash was the preferred online payment method among Thai consumers, accounting for around 60.8 percent.

E-commerce value in Thailand from 2018 to 2020 with a forecast for 2021, by type (in trillion Thai baht)

Characteristic	2018	2019	2020	2021*
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

October 2021

More information

Region

Thailand

Survey time period

2018 to 2020

Supplementary notes

The types of e-commerce are categorized into the following sectors:
B2C: business to consumer
B2B: business to business
B2G: business to government

* Forecast.

One Thai baht equals 0.03 U.S. dollars and 0.027 euros as of November 2021.