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E-commerce value in Thailand 2017-2019 by type

The B2B e-commerce was estimated to account for a value of around 1.9 trillion Thai baht in 2019, followed by B2C e-commerce, with a value of approximately 1.4 trillion Thai baht. ' <

E-commerce market value

Together with the rapidly increasing number of internet users in Thailand, the e-commerce market has shown significant growth and the ability to meet trendy online shoppers over the past years. The e-commerce market value in Thailand was forecasted to grow continuously, reaching about 3.42 billion U.S. dollars in 2020.

Digital payment

Online shopping in Thailand has never been made easier, various online payment platforms were introduced to Thai spenders, providing convenience and swiftness to the e-commerce market even more. In 2019 alone, 28 new fintech and e-payment businesses were established in Thailand. In that same year, cash was the preferred online payment method among Thai consumers, accounting for around 60.8 percent.

E-commerce value in Thailand from 2017 to 2018 with a forecast for 2019, by type

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Release date

August 2020



Survey time period


Supplementary notes

* Preliminary values for 2019.

One Thai baht equals 0.032 U.S dollars and 0.028 euros (as of August 2020).

Figures have been rounded.

B2C: business to consumer
B2B: business to business
B2G: business to government

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Statistics on "E-commerce in Thailand"

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