In early 2021, the number one service most subscribed to by consumers in the United States was Amazon Prime: in the first quarter of that year, approximately half of the country's population used this subscription service. Chewy, the online pet food retailer, ranked second, accounting for an estimated seven percent.
There are several reasons why shoppers in the United States pay a monthly subscription fee for Amazon Prime. In 2020, some of the benefits that convinced U.S. consumers to subscribe included the exclusive shopping deals and the included Amazon Prime Video content. The leading reason by far, however, had to do with faster shipping: for approximately nine in ten Amazon Prime subscribers, the free 1-day shipping was the primary reason to subscribe to the service.
Share of consumers who were subscribed to leading subscription services in the United States in 2021
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IRI. (March 31, 2021). Share of consumers who were subscribed to leading subscription services in the United States in 2021 [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/1004527/leading-subscription-services-used-by-consumers-us/?__sso_cookie_checker=failed
IRI. "Share of consumers who were subscribed to leading subscription services in the United States in 2021." Chart. March 31, 2021. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/1004527/leading-subscription-services-used-by-consumers-us/?__sso_cookie_checker=failed
IRI. (2021). Share of consumers who were subscribed to leading subscription services in the United States in 2021. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/1004527/leading-subscription-services-used-by-consumers-us/?__sso_cookie_checker=failed
IRI. "Share of Consumers Who Were Subscribed to Leading Subscription Services in The United States in 2021." Statista, Statista Inc., 31 Mar 2021, https://www.statista.com/statistics/1004527/leading-subscription-services-used-by-consumers-us/?__sso_cookie_checker=failed
IRI, Share of consumers who were subscribed to leading subscription services in the United States in 2021 Statista, https://www.statista.com/statistics/1004527/leading-subscription-services-used-by-consumers-us/?__sso_cookie_checker=failed (last visited February 17, 2025)
Share of consumers who were subscribed to leading subscription services in the United States in 2021 [Graph], IRI, March 31, 2021. [Online]. Available: https://www.statista.com/statistics/1004527/leading-subscription-services-used-by-consumers-us/?__sso_cookie_checker=failed