Social media used to reach generation Z in Belgium 2018

Published by L. Ceci, Aug 25, 2023
This statistic illustrates the results of a survey question regarding the useful social media to reach Generation Z in Belgium in 2018. According to the survey, Instagram was considered the most useful social media to reach generation Z, with 100 percent of the respondents.

Which social media do you think are useful to reach Generation Z?

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Sources

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Release date

December 2018

Region

Belgium

Survey time period

September and October 2018

Special properties

respondents occupying senior roles in marketing or marketeers with a senior managerial role only working at Belgian Top 1,500 companies

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which social media do you think are useful to reach Generation Z?"

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Most popular social media platforms (how many people)

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