This statistic presents the e-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, ranked by selected country and region. In 2017, the e-commerce penetration in the United Arab Emirates was around 4.2 percent. The given data indicates that e-commerce has an opportunity for growth in the Middle East and North Africa as the penetration remains low compared to other countries.
E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country*
*Penetration is defined by the source as percentage of e-commerce retail sales over total retail sales.
**GCC stands for Gulf Cooperation Council and includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE.
***MENA includes all GCC countries and Egypt Algeria, Iraq, Jordan, Lebanon, Libya, Mauritania, Morocco, Syria, Tunisia and Yemen.
This statistic is based on the results of household expenditure surveys. The source does not provide further information on the surveys.
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Bain & Company. (February 19, 2019). E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country* [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/?__sso_cookie_checker=failed
Bain & Company. "E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country*." Chart. February 19, 2019. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/?__sso_cookie_checker=failed
Bain & Company. (2019). E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country*. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/?__sso_cookie_checker=failed
Bain & Company. "E-commerce Penetration as a Percentage of Total Retail in The Middle East and North Africa (Mena) in 2017, by Selected Country*." Statista, Statista Inc., 19 Feb 2019, https://www.statista.com/statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/?__sso_cookie_checker=failed
Bain & Company, E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country* Statista, https://www.statista.com/statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/?__sso_cookie_checker=failed (last visited January 18, 2025)
E-commerce penetration as a percentage of total retail in the Middle East and North Africa (MENA) in 2017, by selected country* [Graph], Bain & Company, February 19, 2019. [Online]. Available: https://www.statista.com/statistics/1005332/mena-ecommerce-penetration-as-percentage-of-total-retail-by-selected-country/?__sso_cookie_checker=failed
