Luxury purchase decision time in China 2019, by consumer age group

This statistic presents the results of a survey about purchasing decision-making speed among luxury consumers of different ages in China as of January 2019. According to the survey conducted by McKinsey, approximately 27 percent of Chinese respondents born in the 1980s, '90s or later said they took around two to three days to consider before making a luxury purchase decision.

Time taken to make a purchasing decision among luxury consumers in China as of January 2019, by generation

Post-'80/'90s generationPost-'65s/'70s generation
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Source

Release date

April 2019

Region

China

Survey time period

October 2018 to January 2019

Number of respondents

approx.1,000 respondents

Age group

18-52 years

Special properties

among consumers who purchased luxury goods in the past 12 months, from 15 tier 1–3 cities

Supplementary notes

Original survey question:
How long did you consider before making the purchase decision?

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