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Leading C2C e-commerce sites Philippines 2019 by monthly web visits

The manufacturing industry in the Philippines has been flourishing since the 1950s and the 70’s post economic slump in between. While traditional forms of commerce continue to thrive in the country, several businesses have also spread roots in the e-commerce sector realizing the raw potential this market holds. As of 2nd quarter of 2019, Ebay was ranked first as the leading C2C e-commerce site with approximately 863.6 thousand monthly web visitors.

Regional outlook of e-commerce sector 

Between the years 2015 and 2019, the value of the e-commerce market spread across Southeast Asia has grown eightfold. In 2019, the retail e-commerce market volume in the Philippines was fixed at 2.5 billion U.S. dollars, ranking it fourth after Indonesia. 

Major e-commerce market shareholders

Over time several new SMEs have mushroomed within the Filipino economy owing to the technologically adept netizens within the country. About 52 percent of online shoppers in the Philippines are aged between 25 and 34 years. Competition reigns high as both small and large businesses of domestic and foreign origin jostle for an online presence, an element integral to this industry. eBay is the most popular C2C online store as per the number of followers it has accrued on Instagram while Lazada, a B2C e-commerce site is far more popular on Facebook. 

Most popular C2C e-commerce sites in the Philippines as of 2nd quarter 2019, by monthly web visits

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Release date

October 2019



Survey time period

as of June 2019

Special properties

Q2 2019

Supplementary notes

Figures have been rounded.

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Statistics on "Internet economy of the Philippines"

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