Leading banking brands on Instagram based on user engagement in Italy Q4 2019

From October to December 2019, Credem was by far the most active banking brand on Instagram in terms of user engagement. More specifically, the ranking displayed refers to the posts edited in Italian language and was calculated by Blogmeter as the sum of likes and comments that mention the brands on the social network. According to the data provided, Credem ranked first with 246,874 likes and comments. Following in the ranking came Banca Nazionale del Lavoro and Intesa Sanpaolo with 135,324 and 39,281, respectively. During the same period, Credem was also the second most active in terms of number of posts on Instagram, which might also explain the higher number of interactions and engagement on the social network.  

 Leading banks in Italy 

    The most active banks on Instagram do not coincide with the leading banks in the country, except for Intesa Sanpaolo. Established in 2007 through the merger between Banca Intesa and Gruppo Sanpaolo IMI, Intesa Sanpaolo has since become the largest bank in Italy. In terms of brand value, Intesa Sanpaolo is way ahead of UniCredit, its main competitor in the country. The two banking groups are also the most present, Intesa Sanpaolo boasts over 3.5 thousand branches, whereas UniCredit counts approximately 2.8 thousand physical branches all over the peninsula.  

 Among the leading banks in Europe 

    Due to their prominent position in the Italian market, Intesa Sanpaolo and UniCredit are also among the largest banks in Europe. Both banks appeared on a ranking of the European banks with the highest revenues. In the ranking, UniCredit outperformed Intesa Sanpaolo, with revenues twice as high. However, when looking at market capitalization, Intesa Sanpaolo was ahead of UniCredit.

Leading banking brands on Instagram based on user engagement in Italy during 4th quarter 2019

Number of interactions
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Blogmeter
Release date

January 2020

Region

Italy

Survey time period

Q4 2019

Supplementary notes

The user engagement was calculated by Blogmeter as the sum of likes and comments on Instagram posts that mention the brand. (excluding likes coming from sponsorships). The ranking refers to Italian content.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Social media usage of companies in Italy"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.