Blogmeter as the sum of likes and comments that mention the brands on the social network. According to the data provided, Credem ranked first with 246,874 likes and comments. Following in the ranking came Banca Nazionale del Lavoro and Intesa Sanpaolo with 135,324 and 39,281, respectively. During the same period, Credem was also the second most active in terms of number of posts on Instagram, which might also explain the higher number of interactions and engagement on the social network.
From October to December 2019, Credem was by far the most active banking brand on Instagram in terms of user engagement. More specifically, the ranking displayed refers to the posts edited in Italian language and was calculated by Leading banking brands on Instagram based on user engagement in Italy during 4th quarter 2019
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Blogmeter. (January 16, 2020). Leading banking brands on Instagram based on user engagement in Italy during 4th quarter 2019 [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/1006111/leading-banking-brands-on-instagram-based-on-user-engagement-in-italy/
Blogmeter. "Leading banking brands on Instagram based on user engagement in Italy during 4th quarter 2019." Chart. January 16, 2020. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/1006111/leading-banking-brands-on-instagram-based-on-user-engagement-in-italy/
Blogmeter. (2020). Leading banking brands on Instagram based on user engagement in Italy during 4th quarter 2019. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/1006111/leading-banking-brands-on-instagram-based-on-user-engagement-in-italy/
Blogmeter. "Leading Banking Brands on Instagram Based on User Engagement in Italy during 4th Quarter 2019." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/statistics/1006111/leading-banking-brands-on-instagram-based-on-user-engagement-in-italy/
Blogmeter, Leading banking brands on Instagram based on user engagement in Italy during 4th quarter 2019 Statista, https://www.statista.com/statistics/1006111/leading-banking-brands-on-instagram-based-on-user-engagement-in-italy/ (last visited August 09, 2022)