Online presence of insurance brands in Italy Q4 2019, by number of messages

This statistic shows the number of posts about insurance firms in Italy from October to December 2019, by brand. More specifically, the ranking refers to the posts and comments edited in Italian language. According to data provided by Blogmeter, Generali ranked first with 19,351 posts and comments. Unipol and Allianz followed with 11,462 and 6,528 posts and comments, respectively.

Number of messages* about insurance firms in Italy during 4th quarter 2019, by brand

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Release date

January 2020



Survey time period

Q4 2019

Supplementary notes

*Sources considered:
social media (i.e. Facebook, Twitter, Google+, Instagram, Youtube), blogs, online forums, websites of news and reviews, apps (i.e. Google Play, App Store) and channels owned by the main firms of the insurance industry.
The ranking was calculated summing up the posts published in the period of consideration and the number of relative comments edited in Italian language and mentioning the major brands of the insurance sector.

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Statistics on "Social media usage of companies in Italy"

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