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Influence of movie poster content on likeliness of going to see a movie U.S. 2019

This statistic presents the share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019. The data reveals that the presence of positive reviews from critics on a film poster had the highest influence on potential moviegoers, with 39 percent saying that this would make them more likely to go and see a movie. Conversely, 58 percent said that positive reviews from celebrities on a film poster made no difference to their interest in going to see the feature.

Share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019

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Sources

Release date

May 2019

Region

United States

Survey time period

April 25-27, 2019

Number of respondents

2,201 respondents

Age group

18 years and older

Supplementary notes

Question: "Do any of the following appearing on a movie poster make you more or less likely to see that movie, or would it make no difference?"

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