Opinion on on cyber security and data privacy among consumers 2018

This graph shows the results of a survey about the perception of cybersecurity and data privacy measures among consumers in selected countries in 2018. According to data, 60 percent of respondents considered outstanding the security of data related to websites and apps, which were regarded as operating with the most trusted security techniques. By contrast, only 42 percent of consumers were satisfied with the transparency in the usage of stored personal or financial data.

Share of consumers who rate their primary retailer “outstanding” on cyber security and data privacy measures in selected countries in 2018

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Release date

May 2018



Survey time period

January to February 2018

Number of respondents

6,120 respondents

Age group

18 years and older

Method of interview

Face-to-face interview

Supplementary notes

The distribution of consumers' countries is the following: USA (21%), UK (10%), Germany (10%), India (10%), Netherlands (10%), Italy (10%), Spain (10%), France (10%) and Sweden (10%).

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Statistics on "Security software"

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