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Annual change in advertising spend in Poland 2017-2018, by medium
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Annual change in advertising spend in Poland 2017-2018, by medium
Year-on-year change in advertisement expenditure in Poland from 2017 to 2018, by medium
by Statista Research Department,
last edited
Sep 12, 2019
This statistic shows the year-on-year change in the value of advertisement expenditure in Poland from 2017 to 2018, broken down by medium. In 2018, expenditure on internet advertising did not yet exceed television ad expenses, however it showed the biggest change in expenditure value, by over 14 percent in relation to the previous year.
Year-on-year change in advertisement expenditure in Poland from 2017 to 2018, by medium
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by Statista Research Department,
last edited
Sep 12, 2019
This statistic shows the year-on-year change in the value of advertisement expenditure in Poland from 2017 to 2018, broken down by medium. In 2018, expenditure on internet advertising did not yet exceed television ad expenses, however it showed the biggest change in expenditure value, by over 14 percent in relation to the previous year.
- Show sources information
- Show publisher information
- Release date
- December 2018
- Region
- Poland
- Survey time period
- 2018
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- Poland
- Survey time period
- 2018
Other statistics on the topic
+Advertising & Marketing
Forecast of advertising expenditure in Europe 2017-2023, by region
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Advertising expenditure in Poland 2007-2019, by medium
+Advertising & Marketing
Advertising spending in Europe 2007-2019, by region
+Advertising & Marketing
Digital advertising expenditure in Poland 2007-2019
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Statistics on "Advertising in Poland"
- Overview
The most important statistics
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)Advertising spending in Europe 2007-2019, by region
- Forecast for media advertising expenditure in Western Europe, Central and Eastern Europe from 2017 to 2023 (in million U.S. dollars)Forecast of advertising expenditure in Europe 2017-2023, by region
- Central and Eastern European countries ranked by advertising spending in 2017 (in million U.S. dollars)Largest advertising markets in Central and Eastern Europe 2017
- Advertising expenditure in Central and Eastern Europe from 2017 to 2021, by medium (in million U.S. dollars)Advertising spending in Central and Eastern Europe 2017-2021, by type
- Net worth of the advertising sector in Poland from the first half of 2016 to the first half of 2019 (in million zloty)Advertising net worth in Poland 2016-2019
- Spending on advertising in Poland from 2007 to 2019 (in million zloty)Advertising expenditure in Poland 2007-2019
- Advertising revenue of different media between January-August 2018 and January-August 2019 (in billion zloty)Advertising revenue in Poland 2018-2019, by medium
- Distribution of advertising expenditure in Poland from 2012 to 2019, by mediumAdvertising expenditure in Poland 2012-2019, by medium
- Brands and products
The most important statistics
- Share of advertised products in Poland as of May 2019, by typeTypes of advertised products in Poland 2019
- Ranking of leading advertising brands in traditional media between January-August 2018 and January-August 2019, by revenue (in million zloty)Leading advertising brands in traditional media in Poland 2018-2019, by revenue
- Retail trade brands with the highest advertising expenditure in Poland as of May 2019 (in million zloty)Retail brands with the highest advertising spending in Poland 2019
- Brands from the financial sector with the highest advertising expenditure in Poland in June 2019 (in million zloty)Financial brands with highest advertising expenditure in Poland 2019
- Ranking of the most recognizable sport sponsor brands in Poland in 2018, by share of respondentsMost recognizable sport sponsors in Poland in 2018
- Leading brands with the highest cross-media reach for video ads in Poland in September 2019, by share of internet users reachedVideo advertisement reach in Poland 2019, by brand
- Digital advertising
The most important statistics
- Internet share in advertising expenditure in Poland from 2011 to 2021*Internet advertising expenditure share in Poland 2011-2021
- Digital advertising expenditure in Poland from 2007 to 2019 (in million zloty)Digital advertising expenditure in Poland 2007-2019
- Online advertisement viewability in Poland in the first quarter of 2019, by advertisement formatOnline ad viewability in Poland 2019, by ad format
- Video advertisement viewability rate on chosen online video platforms in Poland in 2019Video ad viewability in Poland in 2019, by platform
- Click-through rates of marketing e-mails in selected European nations Q1 2018, by countryClick-through rates of marketing e-mails in Europe Q1 2018, by country
- Click-to-open rates of marketing e-mails in selected European nations Q1 2018, by countryClick-to-open rates of marketing e-mails in Europe Q1 2018, by country
- Unsubscribe rates of marketing e-mails in selected European nations Q1 2018, by countryUnsubscribe rates of marketing e-mails in Europe Q1 2018, by country
- Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty)Marketing expenditure of "love brands" in Poland 2017-2018
- Television advertising
The most important statistics
- Television advertising inflation rate in selected European countries in 2017 and 2018Television advertising inflation rate in Europe 2017-2018, by country
- Daily reach of television in Poland from 2018 to 2019, by age groupDaily reach of television in Poland 2018-2019, by age group
- Number of advertisements broadcast by television service providers in Poland from 2018 to 2019 (in minutes)Number of emitted advertisements in Poland 2018-2019, by TV provider
- Advertising revenues of TV stations in Poland from 2017 to 2018 (in billion zloty)*Advertising revenues of TV stations in Poland 2017-2018
- Prices for advertisements placed during television programs on TVN in Poland in October 2019, by highest prices (in 1,000 zloty)TV programs with most expensive ad spots on TVN in Poland 2019
- Advertising and sponsorship expenditure and revenue compared to total annual revenue of Cyfrowy Polsat between 2017 and 2018 (in billion zloty)Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2018
- Cyfrowy Polsat's viewability and advertising market share from the first half of 2018 to the first half of 2019Cyfrowy Polsat viewability and ad market share in Poland from 2018 to 2019
- Brands with the highest television advertising expenditure in Poland in September 2019 (in million zloty)Television advertising expenditure in Poland in 2019, by brand
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Statistics on "Advertising in Poland"
- Advertising spending in Europe 2007-2019, by region
- Forecast of advertising expenditure in Europe 2017-2023, by region
- Largest advertising markets in Central and Eastern Europe 2017
- Advertising spending in Central and Eastern Europe 2017-2021, by type
- Advertising net worth in Poland 2016-2019
- Advertising expenditure in Poland 2007-2019
- Advertising revenue in Poland 2018-2019, by medium
- Advertising expenditure in Poland 2012-2019, by medium
- Advertising expenditure in Poland 2007-2019, by medium
- Advertising expenditure share in Poland 2019, by medium
- Ad spending growth in Poland 2019, by medium
- Annual change in advertising spend in Poland 2017-2018, by medium
- Advertising value in Poland in 2019, by industry
- Advertising spending of the retail sector in Poland 2019, by media
- Advertising spending in Poland 2019, by industry
- Types of advertised products in Poland 2019
- Leading advertising brands in traditional media in Poland 2018-2019, by revenue
- Retail brands with the highest advertising spending in Poland 2019
- Financial brands with highest advertising expenditure in Poland 2019
- Most recognizable sport sponsors in Poland in 2018
- Video advertisement reach in Poland 2019, by brand
- Internet advertising expenditure share in Poland 2011-2021
- Digital advertising expenditure in Poland 2007-2019
- Online ad viewability in Poland 2019, by ad format
- Video ad viewability in Poland in 2019, by platform
- Click-through rates of marketing e-mails in Europe Q1 2018, by country
- Click-to-open rates of marketing e-mails in Europe Q1 2018, by country
- Unsubscribe rates of marketing e-mails in Europe Q1 2018, by country
- Marketing expenditure of "love brands" in Poland 2017-2018
- Online advertisement expenditure in Poland 2018, by industry
- Advertising time in VOD in Poland 2018
- Online advertising expenditure shares in Poland 2019, by type of advertising
- Ways of avoiding advertisements on the internet in Poland 2018
- Television advertising inflation rate in Europe 2017-2018, by country
- Daily reach of television in Poland 2018-2019, by age group
- Number of emitted advertisements in Poland 2018-2019, by TV provider
- Advertising revenues of TV stations in Poland 2017-2018
- TV programs with most expensive ad spots on TVN in Poland 2019
- Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2018
- Cyfrowy Polsat viewability and ad market share in Poland from 2018 to 2019
- Television advertising expenditure in Poland in 2019, by brand
- Brands most active on TV in Poland 2018
- Application usage during commercial breaks in Poland 2018, by app type
- Viewer irritation concerning video adverts in Poland in 2019, by medium
- Online advertising spending in Germany 2017-2019
- Advertising spending in the U.S. 2015-2022
- Distribution of global advertising spending 2021, by media
- Cumulated advertising spending in Sweden 2019, by media
- Quarterly advertising spending change in Sweden Q2 2016 to Q2 2019
- Advertising spending in the United Kingdom (UK) 1999-2019, by media
- Advertising spending in Denmark 2007-2019
- Media advertising spending in Sweden 2014-2018
- Media advertising spending in Norway 2013-2018
- Advertising spending in the U.S. 2010-2019
- Chile: advertising spending growth 2008-2018
- Chile: advertising spending 2009-2018
- Chile: advertising spending 2009-2018, by medium
- Advertising spending in the United Kingdom (UK) 2006-2019
- Advertising spending in Sweden 2018, by media
- Advertising spending in Norway 2018, by medium
- Online advertising spending in Sweden 2008-2018
- Digital share of advertising spending in Sweden 2017-2019
- Global internet advertising spending 2007-2021, by type
- Digital advertising spending in Latin America 2010-2021
- Digital advertising spending worldwide 2018-2023
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